Motorsport

Financial Times sponsors F1 team Williams

2019-04-25 14:13
Williams Racing (Getty Images)
Williams Racing (Getty Images)

London - The Financial Times newspaper has linked up with Formula One motor racing and joined the sponsors of British team Williams Racing, a joint statement said Thursday.

"The FT logo will appear on the inside of the rear-wing end plate of the FW42 (Williams car) during the remainder of 2019 FIA Formula One World Championship," said the statement ahead of Sunday's Azerbaijan Grand Prix.

"This is a hugely exciting partnership between two iconic British brands, both operating globally and at the forefront of their respective fields," said David Buttle, FT Global Commercial Marketing Director.

Claire Williams, deputy team principal of Williams Racing, said the deal would help the team handle a new media and marketing landscape.

"The opportunity to collaborate with the FT to embrace these new forms of media and digital opportunities is hugely exciting for both our team and our existing partners..." she said.

Williams is one of Formula One's traditional powerhouses. The team dominated the sport in the 1980s and 90s but is currently struggling.

Read more on:    f1

 

Read News24’s Comments Policy

 
 
Men
Women
Love 2 Meet
Sport24 on Twitter

Follow Sport24 news on Twitter

Featured

The 2018/19 Absa Premiership season is in full swing. Will Mamelodi Sundowns retain their title? Or can one of Kaizer Chiefs, Orlando Pirates, Wits, SuperSport United - or another team perhaps - snatch glory from the Brazilians? Be sure to visit Sport24 for all the latest news!

Latest blogs
Vote

Hypothetically, given the same cars to drive, who is the most talented current Formula One driver in your opinion?

Twitter Follow Sport24 on Twitter

Facebook "Like" Sport24's Facebook page

WIN Enter and win with Sport24!

BlackBerry Stay in the loop on your BlackBerry

RSS Feeds Sport news delivered really simply.

 
There are new stories on the homepage. Click here to see them.