Cape Town - Ferrari and Red Bull have decided on some cosmetic surgery as both revealed new logos ahead of the 2018 season.
The Scuderia's logos in the past have been heavily influenced by
their long-time partner Marlboro, owned by Philip Morris, despite a
voluntary ban been in place since 2006 on cigarette branding.
But Morris and Marlboro have continued to have advertising space given
to them and more appropriate sponsors have been found which do not have
such a strong connection to smoking.
Ferrari only signed a renewal with Marlboro back in September, which
is worth a reported $160m a year, but have instead unveiled a new shield
logo which simply includes the famous Prancing Horse and the Scuderia
The move away from the Marlboro-influenced rectangular logo has
sparked rumours that another Philip Morris brand - IQOS (I Quit Ordinary
Smoking) - could be about to become Ferrari's new major sponsor after
Spanish banking group Santander announced their departure from Formula One
altogether at the end of last season.
Meanwhile, at Red Bull, a new, fresher logo has been unveiled to reflect Aston Martin becoming their new title sponsors.