Motorsport

Ferrari, Red Bull reveal fresh 2018 logos

2018-01-03 12:15
Ferrari (Gallo Images)

Cape Town - Ferrari and Red Bull have decided on some cosmetic surgery as both revealed new logos ahead of the 2018 season.

The Scuderia's logos in the past have been heavily influenced by their long-time partner Marlboro, owned by Philip Morris, despite a voluntary ban been in place since 2006 on cigarette branding.

But Morris and Marlboro have continued to have advertising space given to them and more appropriate sponsors have been found which do not have such a strong connection to smoking.

Ferrari only signed a renewal with Marlboro back in September, which is worth a reported $160m a year, but have instead unveiled a new shield logo which simply includes the famous Prancing Horse and the Scuderia Ferrari initials.

The move away from the Marlboro-influenced rectangular logo has sparked rumours that another Philip Morris brand - IQOS (I Quit Ordinary Smoking) - could be about to become Ferrari's new major sponsor after Spanish banking group Santander announced their departure from Formula One altogether at the end of last season.

Meanwhile, at Red Bull, a new, fresher logo has been unveiled to reflect Aston Martin becoming their new title sponsors.

Read more on:    red bull  |  ferrari  |  f1
NEXT ON SPORT24X

What To Read Next

 

Read News24’s Comments Policy

Live Video Streaming
Video Highlights
Sport Talk

 
 
Men
Women
Love 2 Meet
English Premiership flutter

Take Sport24's "expert" tips at your peril...

Featured

The 2017/18 Absa Premiership season is under way. Can Bidvest Wits defend their title? Will Soweto giants Kaizer Chiefs or Orlando Pirates emerge victorious? Or will the bookies' favourites, Mamelodi Sundowns, taste success for a record eighth time? Stay glued to Sport24 to find out!

Latest blogs
Vote

Hypothetically, given the same cars to drive, who is the most talented current Formula One driver in your opinion?

Twitter Follow Sport24 on Twitter

Facebook "Like" Sport24's Facebook page

WIN Enter and win with Sport24!

BlackBerry Stay in the loop on your BlackBerry

RSS Feeds Sport news delivered really simply.

 
There are new stories on the homepage. Click here to see them.