PUMA extends Mercedes F1 deal

2014-10-29 08:36
Lemis Hamilton at the Japan GP (WRI2)

Herzogenaurach PUMA has announced a new supplier partnership with the Mercedes AMG Petronas Formula One Team, continuing the successful collaboration with the 2014 FIA Formula One World Constructors’ Champions* that began in 2012.

The new agreement, effective from January 2015, sees PUMA become the Official Supplier of Technical Clothing and Footwear and an Official Licensee of footwear, apparel and accessories. It also will extend the licensed rights PUMA’s owned Sport’s Merchandise company, Brandon, has for team replica and fan products.

PUMA will continue to outfit team drivers Lewis Hamilton and Nico Rosberg with its lightweight race suits and footwear. All technical pit personnel will also wear PUMA’s latest innovations in performance race wear.

A licensed Mercedes AMG Petronas collection will also continue to be developed and distributed by PUMA which will include footwear, apparel and accessories that are inspired by the F1 team’s heritage and driver personalities.

Toto Wolff, Head of Mercedes-Benz Motorsport, said: “PUMA has been a key performance partner for the three seasons we have now worked together, ensuring our drivers are outfitted in the lightest and most innovative performance race wear."

"This is an important component of our racing operation within a continually evolving and challenging industry.

"As a licensed partner, PUMA has excellent capabilities of designing, developing and distributing high quality products that carry our brand identity.

"This partnership is very important for  Mercedes AMG Petronas and we are delighted that it will continue for the years ahead.”

Bjørn Gulden, Chief Executive Officer for PUMA said: “We are very excited to continue our partnership with Mercedes AMG Petronas, who, after an incredible season this year will no doubt continue to achieve great things."

"PUMA has good heritage in motorsport and we are constantly working with our partner teams to innovate our performance race apparel and footwear, and help them be the fastest and achieve success.

"We’re proud to work with the Mercedes AMG Petronas team and look forward to the next phase of this relationship.”

*Subject to official confirmation by the FIA of the results of the 2014 FIA Formula One World Championship


Read more on:    mercedes  |  puma  |  motorsport  |  f1

What To Read Next


Read News24’s Comments Policy publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Comments have been closed for this article.
Live Video Streaming
Video Highlights
Sport Talk

Live scoring

Love 2 Meet
English Premiership flutter

Take Sport24's "expert" tips at your peril...

Sport24 on Twitter

Follow Sport24 news on Twitter


The 2017/18 Absa Premiership season is under way. Can Bidvest Wits defend their title? Will Soweto giants Kaizer Chiefs or Orlando Pirates emerge victorious? Or will the bookies' favourites, Mamelodi Sundowns, taste success for a record eighth time? Stay glued to Sport24 to find out!

Latest blogs

Hypothetically, given the same cars to drive, who is the most talented current Formula One driver in your opinion?

Twitter Follow Sport24 on Twitter

Facebook "Like" Sport24's Facebook page

WIN Enter and win with Sport24!

BlackBerry Stay in the loop on your BlackBerry

RSS Feeds Sport news delivered really simply.

There are new stories on the homepage. Click here to see them.