Sunshine Tour

BMW the new drive behind 'Africa’s Major'

2019-10-25 12:24
nedbank golf challenge
Nedbank Golf Challenge (Supplied)

Cape Town - BMW will ensure sheer driving pleasure for the world’s leading professional golfers as the official vehicle partner of the 2019 Nedbank Golf Challenge hosted by Gary Player.

READ | BMW Golf Cup International World Final returns to Fancourt

The German luxury car manufacturer will be the driving force behind “Africa’s Major” at the Gary Player Country Club course at Sun City from November 14-17, extending the company’s already significant support of professional golf that dates back to 1989.

Tim Abbott, CEO of BMW Group South Africa and Sub-Saharan Africa, said: “For over 30 years now, we have partnered with professional tournaments and iconic championships around the world. Golf, like our other major sporting sponsorships, has an inherent synergy with the BMW brand.

“Peak performance, agility, resilience, integrity, cutting edge technology, speed, courage and determination are all characteristics that fit seamlessly with our brand.”

BMW is associated with the 2019 Rolex Series, the European Tour Race to Dubai and worldwide partner of the 2020 Ryder Cup and is also an official sponsor or vehicle partner of several tournaments on the European Tour, including the BMW PGA Championship at Wentworth.

The company’s global footprint in professional golf echoes its extensive business operations as a truly global company with 31 production and assembly facilities in 15 countries as well as a global sales network in more than 140 countries. In 2018, the BMW Group sold over 2 490 000 passenger vehicles and more than 165 000 motorcycles worldwide.

Ken Payet, Tournament Director of the Nedbank Golf Challenge, welcomed the new partnership.

“We’re delighted to have BMW on board as our official vehicle partner. BMW has always represented a high level of professionalism and prestige, and similarly the Nedbank Golf Challenge distinguishes itself as a tournament unlike any other in professional golf.”

S

Read more on:    bmw  |  nedbank golf challenge  |  golf

 

Read News24’s Comments Policy

Vote

Which is your favourite event on the golfing calendar?

 
 
Men
Women
Love 2 Meet
Sport24 on Twitter

Follow Sport24 news on Twitter

Featured

The 2018/19 Absa Premiership season is in full swing. Will Mamelodi Sundowns retain their title? Or can one of Kaizer Chiefs, Orlando Pirates, Wits, SuperSport United - or another team perhaps - snatch glory from the Brazilians? Be sure to visit Sport24 for all the latest news!

Latest blogs
 

Twitter Follow Sport24 on Twitter

Facebook "Like" Sport24's Facebook page

WIN Enter and win with Sport24!

BlackBerry Stay in the loop on your BlackBerry

RSS Feeds Sport news delivered really simply.

 
There are new stories on the homepage. Click here to see them.