Jason Dufner signs strange new sponsorship deal

Dufner certainly isn't the first golfer to sign a weird sponsorship deal, with PGA Tour pros having chosen to promote everything from children's toys to beef jerky.

Dude Wipes appears to be trying to corner the lucrative baby wipe market for men, if indeed such a market exists.

“Back in the day, we always hated using toilet paper, the stuff stinks," says the company's website.

"We believed life should be better - something had to be done. So we went to work, creating Dude Wipes out of our apartment. Soon the Dude movement was born, with flushable wipes for on-the-go and at home sh--uations."

Last season, Dufner also caused a bit of stir when, left without a sponsorship for his hat, he started wearing various baseball caps with strange logos and slogans on them.

As for his new deal with Dude Wipes, who knows, the product might just catch on, even if the prospect of grown men carrying them around en masse seems a little far-fetched.