29 Oct 2013

EA Sports, Tiger end deal

Cape Town - Computer gaming firm EA Sports and world No 1 golfer Tiger Woods have ended their 15-year relationship creating the golfer’s namesake series.

According to the SportBusiness website, the ‘Tiger Woods PGA Tour’ game has reportedly generated around $771 million since its launch in 1998, with 16 versions of the game in total released on an annual basis.

Woods' agent Mark Steinberg said: “We had an incredible run. Outside of (former American football player and commentator John) Madden, you would be hard pressed to find a sports figure that meant as much to a video game company as Tiger meant to EA. But times are changing, and EA had to re-evaluate the partnership and frankly so did we.”

Woods, coming off a 'Player of the Year' year, lost a head-to-head exhibition match-up against former world No 1 Rory McIlroy in China on Monday by a single stroke.

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