Cape Town - GolfSixes, the
short-format golf concept, attracted younger, new fans to the game while
delivering impressive social media engagement, according to new analysis by the
Data from the
inaugural GolfSixes competition last year shows that it saw a 42 percent increase in
new golf fans at the event compared to standard European Tour tournaments.
Those attendees were also 14 percent younger than those seen during the rest of the
golfing calendar. By virtue of attracting a younger following, social media
engagement around the event also exceeded the average rate seen at other
European Tour tournaments by 24 percent, delivering over 20 million social
In response to
the positive findings, GolfSixes will return to the European Tour calendar in 2018, as an inclusive 'festival of golf' that encourages even
more fan engagement, as well as featuring a junior tournament. The event will
once again be hosted at the prestigious Centurion Club.
format was trialled in response to growing demand for shorter, more intensive
competition. It replicates other successful short-form sport concepts such as
the T20 Big Bash, World Rugby Sevens Series, Nitro Athletics and Tie Break
Chief Commercial & Marketing Officer of the European Tour, said: "GolfSixes
combines the camaraderie and intrigue of team golf with the drama and intensity
of a shorter format. The players love it, and the fans enjoy the different,
more entertaining atmosphere. Last year we tested the concept and this year we
will dial up the fan engagement still further.
"Golf needs a
route for younger fans, groups of adults and families to get involved. We know
that GolfSixes appeals to those audiences while still offering something to our
die-hard fans. We have to keep innovating in order to grow our appeal and the
statistics suggest GolfSixes can have a powerful presence in the golfing
Tour has also committed to running a special showcase event during The 2018
Ryder Cup in Paris in order to bring the GolfSixes concept to a global
Festival will be played on May 5-6 at the Centurion Club, north of
London, with the professional tournament featuring 16 nations playing in pairs.