Cricket

India cricket media rights sell for record $944m

2018-04-05 16:28
cricket, india, getty images
Indian cricket team celebrating a wicket (Getty Images)

New Delhi - India's cricket board Thursday struck a record $944 million deal with broadcast giant Star India for the media rights of the national team, adding to their substantial television wealth.

The amount was 60 percent higher than the last sale for the rights to India's national teams and domestic tournaments.

Rupert Murdoch's Star beat rival bidders including Sony and Reliance Jio to win the television and digital rights for 2018-2023, the Board of Control for Cricket in India said.

The BCCI said in a Twitter statement that international and domestic rights had been sold for 61.38 billion rupees ($944 million).

BCCI treasurer Anirudh Chaudhary said on Twitter that the sum was the equivalent of more than 60 million rupees ($935,000) per match included in the deal.

Star paid 38.5 billion rupees ($592 million) for the broadcast rights to India's home matches for 2012-2018.

Star also paid a massive $2.55 billion last year for the media rights to the BCCI's lucrative Indian Premier League Twenty20 tournament. That five year deal also starts from 2018.

The first internet rights auction in cricket - with each rival having a unique log on for bidding - lasted for three days before Star placed its winning bid.

Initially six companies, including Facebook and Google, entered the fray to bid for international and domestic matches in India from April 15, 2018 to March 31, 2023.

 

Read more on:    bcci  |  cricket
NEXT ON SPORT24X

What To Read Next

 

Read News24’s Comments Policy

Live Video Streaming
Video Highlights
Sport Talk

 
 
Men
Women
Love 2 Meet
Sport24 on Twitter

Follow Sport24 news on Twitter

Featured

The 2017/18 Absa Premiership season has wrapped up. For all the season highlights - and lowlights - be sure to visit Sport24!

Latest blogs
Vote

The 12-month ban handed down to Steve Smith and David Warner and the 9-month sanction for Cameron Bancroft for their ball-tampering roles, is ...

Twitter Follow Sport24 on Twitter

Facebook "Like" Sport24's Facebook page

WIN Enter and win with Sport24!

BlackBerry Stay in the loop on your BlackBerry

RSS Feeds Sport news delivered really simply.

 
There are new stories on the homepage. Click here to see them.