Share

Cricket Australia snares major new sponsor despite scandal

Sydney - Cricket Australia signed a four-year deal with a new shirt sponsor on Wednesday, seemingly unperturbed by the ball-tampering scandal that badly damaged the sport's reputation.

Alinta Energy will become the principal partner of the men's team in all three formats of the game, securing branding rights to have its name on shirts for all international cricket played in Australia.

They replace Qantas Airways, although the national carrier remains a key sponsor and will continue to be the shirt partner for overseas tours.

No value was put on the new deal, which follows the tampering scandal in South Africa this year that led to bans for then captain Steve Smith, his deputy David Warner and batsman Cameron Bancroft.

In the fallout, fund manager Magellan tore up its contract as naming rights sponsor for Australia's domestic Tests while several companies withdrew their partnerships with the three players.

Alinta chief Jeff Dimery said Australian cricket was "an institution that will continue to engage and inspire us"

"We're proud to be backing the sport from the community to elite level for the next four years," he added.

We live in a world where facts and fiction get blurred
Who we choose to trust can have a profound impact on our lives. Join thousands of devoted South Africans who look to News24 to bring them news they can trust every day. As we celebrate 25 years, become a News24 subscriber as we strive to keep you informed, inspired and empowered.
Join News24 today
heading
description
username
Show Comments ()
Voting Booth
How much would you be prepared to pay for a ticket to watch the Springboks play against the All Blacks at Ellis Park or Cape Town Stadium this year?
Please select an option Oops! Something went wrong, please try again later.
Results
R0 - R200
32% - 1843 votes
R200 - R500
32% - 1810 votes
R500 - R800
19% - 1100 votes
R800 - R1500
8% - 470 votes
R1500 - R2500
3% - 193 votes
I'd pay anything! It's the Boks v All Blacks!
5% - 261 votes
Vote
Editorial feedback and complaints

Contact the public editor with feedback for our journalists, complaints, queries or suggestions about articles on News24.

LEARN MORE