Cape Town - Former Proteas captain AB de Villiers has launched another social media app.
With 6.43 million Twitter followers and another 7 million on Instagram, De Villiers has always been savvy when it comes to using social media to engage with his fans.
Back in 2016, for example, he announced his intentions to take a sabbatical from international cricket on his own personalised app.
Now he has launched 'ABDCam', and app that allows fans and users around the world to raise funds for youth in South Africa by posting photos and videos with De Villiers stickers and frames found in the app.
Users can then earn points from their selfies that can be contributed to social impact causes through the AB de Villiers Foundation.
"I wouldn’t be here without my fans, they are incredibly close to my heart," De Villiers said via a statement.
"For a long time, I’ve been thinking of a way to reward my fans for their engagement, whilst giving back to causes that I strongly believe in.
"With the birth of the AB de Villiers Foundation and my new official app, ABDCam, my fans can now have access to exclusive, cool ways to create their own content whilst helping kids around the world.
“It’s a completely groundbreaking way of using social media technology, and I’m excited to partner with JET8 to raise the bar for social media fan engagement.
"Together, my fans and I can help carve a better future for our youth. I can’t wait for everyone to download ABDCam."