Johannesburg - The One-Day International
between the Proteas and West Indies at the Wanderers on Sunday, 18 January
2015, has been set aside as a Pink Day in support of breast cancer
All cricket fans attending the match have
been invited to dress in pink.
This initiative and fund-raising drive
supports PinkDrive, an organisation committed to improving breast cancer
education and awareness, and to providing preventative screening services to
women (and men) across South Africa.
The ‘Go Pink!’ initiative encourages
supporters to wear pink to the cricket match to show their support for and
raise awareness of breast cancer. Supporters, who do not have a ‘pink wardrobe’
are welcome to visit one of the Shop4Cancer stands within the stadium’s Pink
Zones, where they can ‘pimp themselves pink’.
To show their support, the Proteas will
again be playing in an all-pink kit for this specific match.
The following fundraising initiatives will
take place on the day:
sponsors Bidvest will donate R1 000 each time the ball touches the boundary
- If a player hits the red inflatable Momentum “M”, Momentum will donate R100 000
will also donate R1 000 every time the ball hits their perimeter boards as well
as R10 000 for every six hit into the Momentum Family Area
“This match marks a hat trick of
association with PinkDrive following the successful pink ODIs held against
Pakistan in the 2012/13 season and against India last season,” commented CSA
Chief Executive, Haroon Lorgat. “I would like to thank the West Indies touring
party for throwing their full support behind this very worthy cause. This is
truly what the spirit of sport can do.”
Brian Joffe of Bidvest added: “We’ve been
involved with this worthy campaign since the first Pink Day at Bidvest
Wanderers in 2011. Our objective is to raise awareness of breast cancer by
encouraging preventative screening as early detection of this disease can save
lives. The ‘Bullring’ is one of the most iconic stadiums in the world and we
look forward to seeing it turn pink on 18 January 2015, in line with the
Bidvest Proudly Pink campaign that raises funds for selected cancer charities.”
Danie van den Bergh, head of Brand,
Momentum said: “It is again our privilege to be able to be a part of this
worthwhile cause. We are happy if, through awareness, one life is saved, but we
know that because of the efforts of PinkDrive many, many lives are saved.
Momentum will continue to stand up in support of breast cancer awareness and
the life-saving benefits of preventative healthcare.”
Noelene Kotschan, CEO and founder, says
that PinkDrive is extremely grateful that the men of our country, especially
the Protea Team, are helping to spread awareness of cancer. “It is truly
heartening that through cricket, we can further spread the message that ‘early
detection saves lives’” Kotschan said.
She also added that PinkDrive is honoured
to be a part of the “Go Pink” initiative for the third time and that the “Go
Pink” initiative will continue to help us to keeping our mobile units on the
“This event is one of the highlights on the
GCB calendar annually and we look forward to another successful collaboration
of all partners involved. We look forward to seeing Johannesburg come out in
their masses to support our team and a worthy cause,” said Chief Executive
Officer of the GCB, Greg Fredericks.