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Johannesburg - Cricket South Africa (CSA) on Tuesday welcomed New Balance as its official apparel and footwear supplier for the next five years.
The agreement grants New Balance exclusivity as the official apparel supplier of team kit and products to CSA, its teams, staff and players and as CSA’s official merchandising partner. The contract runs from May 1, 2015 to April 30, 2020.
“It once again gives me great pleasure to welcome New Balance on board as yet another global brand that has put its faith in our administration, our governance and our players for a considerable period of time,” said CSA Chief Executive, Haroon Lorgat.
“New Balance is one of the big players in the world of sports technical apparel and they are involved around the world with such diverse sporting codes as athletics, basketball, European soccer, Australian Rules Football, tennis and, by no means least, cricket.
“Their individual sponsorships include our own Dale Steyn and Dave Miller. I am sure Dale and David would be the first to confirm that the technical support they have received from New Balance over the years has played an important role in supporting player standing such as Dale who remains the world’s leading fast bowler and indeed one of the greatest fast bowlers of all time. The demands that Dale’s particular skill requires makes it essential that he can benefit from the industry’s latest technical and innovation advances.
“As we all know most international cricket these days is played on the Asian sub-continent and its surrounding areas where climatic conditions are extremely challenging and it is important that our players have the most comfortable apparel available to them to allow them to compete at their optimal level.
“New Balance is a perfect fit for our World No 1 ranked Test team and we look forward to a fruitful and happy relationship over the next five years,” concluded Lorgat.
New Balance was equally excited by the new partnership.
“We are extremely proud of our association with Cricket South Africa and as a global sports brand we look forward many years of working with CSA administration to our national ambition to becoming the No 1 team in all formats,” said Craig Bowen, Country Manager for New Balance South Africa.
As part of the deal, New Balance will also provide cricket equipment to CSA’s development programmes.
David Miller, Hashim Amla and Faf du Plessis sport the Proteas' new kit... (Gallo Images)
