10 more years of KFC for CSA

2015-06-03 10:50

Cape Town - KFC SA and Cricket South Africa (CSA) on Wednesday concluded a landmark agreement that will see the hugely popular and successful KFC Mini-Cricket programme extended for a further 10 years.

KFC first involved themselves with CSA in the Mini-Cricket programme five years ago and since then their investment has grown to a point where there are now more than 110 000 kids actively participating on a regular basis each week.

“The KFC Mini-Cricket programme is our flagship development programme and we believe this is one of the best sports development programmes on the continent,” said CSA Chief Executive, Haroon Lorgat.

“This is where our pipeline starts and this is where KFC’s commitment has ensured that we can bring together thousands of boys and girls all around the country to grow the game and to unearth future international stars.

“I am overjoyed by KFC’s willingness to partner with us for a further 10 years. Such long-term investment is unheard of in today’s sporting climate and I want to thank KFC for their vision and great partnership with CSA,” added Lorgat.

“Looking back on another successful and highly active season of KFC Mini-Cricket, we are incredibly proud to be announcing our continued support of the KFC Mini-Cricket programme for the next 10 years,” explained Mike Middleton, Chief Marketing Officer, KFC Africa.

“Our shared vision remains to get more kids in South Africa to lead active lifestyles through the KFC Mini-Cricket programme and we will continue to work closely with our partner, Cricket South Africa, to take development cricket to the next level and continue to build upon the positive momentum generated over the course of five very successful seasons.”

In addition to the Mini-Cricket programme, KFC will remain CSA’s Official Restaurant Supplier, and will also continue to have the rights for ball boys and ball girls for all domestic and international T20 matches.

Read more on:    csa  |  kfc  |  cricket


Read News24’s Comments Policy publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Comments have been closed for this article.

Thursday, 26 December 2019
South Africa v England, Centurion 10:00
Friday, 03 January 2020
South Africa v England, , Cape Town 10:30
Thursday, 16 January 2020
South Africa v England, , Port Elizabeth 10:00
Previous Results

Date Match Result

Following Ottis Gibson's firing, who would you like to see handed the new Team Manager role?

Love 2 Meet
English Premiership flutter

Take Sport24's "expert" tips at your peril...


The 2018/19 Absa Premiership season is in full swing. Will Mamelodi Sundowns retain their title? Or can one of Kaizer Chiefs, Orlando Pirates, Wits, SuperSport United - or another team perhaps - snatch glory from the Brazilians? Be sure to visit Sport24 for all the latest news!

Latest blogs

Twitter Follow Sport24 on Twitter

Facebook "Like" Sport24's Facebook page

WIN Enter and win with Sport24!

BlackBerry Stay in the loop on your BlackBerry

RSS Feeds Sport news delivered really simply.

There are new stories on the homepage. Click here to see them.