IPL viewing figures dip

2012-04-12 10:13

New Delhi - Television ratings have nose-dived for the opening games of the much-hyped Indian Premier League this season, according to figures released on Thursday.

Television Viewer Ratings (TVR) were down 18.7 percent in the first six games compared with the same period last year, said Tam Media Research, India's leading television research agency.

Viewing figures also dipped last year, when the event's fourth edition began less than a week after India's victory in the World Cup at home in Mumbai.

Since its inception in 2008, viewing patterns have showed high interest in the IPL's opening and final weeks with a sharp decline in the middle.

The tournament this year started on April 4 and will be completed with the final in Chennai on May 27.

"I think the whole IPL business model is a bit shaky now and not as robust as it was made out to be when it first started," Sridhar Ramanujam, the head of brand consulting firm Brand Comm, told the Cricinfo website.

IPL chief Rajiv Shukla, who had earlier predicted that the fifth season would be the most successful ever, was not available to comment on the figures.

Leading sponsors have turned their backs on the tournament, a mix of glamour, entertainment and rich purses for the world's leading cricketers playing fast-action T20 cricket.

At least three regular advertisers - Parle, LG Electronics and Godrej - backed out from the IPL this year.

The Champions League Twenty20, an offshoot of the IPL which involves leading domestic teams from around the world, lost its title sponsor, AirTel, after just one year due to lack of interest among fans.

The 76-match IPL 2012 has nine teams playing each other on a home and away basis before a four-game play-off.


  • David - 2012-04-12 10:23

    Good. May it die soon so we can get back to Test cricket. Can you imagine any of the golfing major's being played on a putt-putt course to attract viewers? If you don't like cricket, that's fine but please don't dress it up in IPL

      Heiku - 2012-04-12 10:40

      Very good analogy that.

      Renny - 2012-04-12 10:47

      I love the IPL, its exciting & fast past, after watching a IPL match I flipped the channel to the test series between Aud and West Indies and it seemd like they we're playing in slow motion, almost fell a sleep. But, dont get me wrong I love all formats of the games. Viva la IPL!

      Heiku - 2012-04-12 11:07

      Sport is not about bums on seats.

      Dawood - 2012-04-12 11:25


      David - 2012-04-12 12:24

      Ah but Renny, wasn't that climax to the Test so much more intense? Windies were in front for much of the game but the Aussies typical stubborn determination brought them back towards a good win. Even declaring in the first innings while still trailing took balls. Either team could've won that Test. If you lose a T20 game, you failed for 20 overs. But lose a Test and thats 5 days of intense cat and mouse gone. The stakes are much higher.

      christopher.steinbach - 2012-04-12 12:28

      Here here, amazing how t20 is waning and test cricket is growing. Excellent that the 2 hundred year old version of the games has stood the test of time. Cricket is NOT about bums on seats, especially cricket. never has and never will. Go back to watching isidingo and pretending you know anything about this game.

      David - 2012-04-12 13:04

      Rikesh, KP is hardly the most loyal cricketer. Immensely talented, he is an opportunist who's greasing his palms in the IPL. Take nationality out and only look at it in cricketing terms. Can you honestly say that IPL is benefitting the game? Would you really choose IPL over a competent Indian Test side who can also compete abroad?

  • Rethar - 2012-04-12 10:23

    IPL and T20 cricket is a load of rubbish. The format and the competition is not cricket. Do away with them and concentrate on Tests and ODIs.

      David - 2012-04-12 10:27

      So glad I'm not the only sane person. I don't mind international T20 because it's still nation against nation. But when you have players, ie Pollard, bowling and hitting 2 balls for a fat wad of cash instead of helping his national side against the Aussies, it makes a mockery of the game.

      Kyle - 2012-04-12 11:12

      @ David, you're right, these specialist limited over players are such a waste, why can't they play test cricket. I'm sure Pollard can play both or at least learn. Look at Amla and de Villiers who can easily adapt depending on the format.

  • Heiku - 2012-04-12 10:45

    I think the DLF maximums and City moments of success might have something to do with that.

  • Jason - 2012-04-12 10:59

    Not sure why I'm loving the 20/20.. don't care who wins just some good entertainment.. Pollard smashing them out the park, Malinga destroying a batting middle order...

  • Gunner - 2012-04-12 11:01

    It's strange how you guys know so much abt the IPL but claim to hate it. T20 and IPL is here to stay. Stop moaning like B****'s , either you watch or shut your traps and change the channel. It is as simple as that.

      Heiku - 2012-04-12 11:09

      You don't even read the comments. Look at what David is saying. Players are playing in the IPL while their respective countries are playing test cricket. That's the problem.

      Jason - 2012-04-12 11:26

      Don't see why a players shouldn't be allowed to earn very good money for the month the IPL is on. Sorry when its not you its easy to play the loyalty vs cash argument... here is one doctor work for Government hospitals or overseas earning more..

      Heiku - 2012-04-12 11:38

      I would go for the most cash for sure. I want the ICC to stop kissing indian *** and schedule properly so this doenst happen

      David - 2012-04-12 12:07

      I don't watch the IPL Gunner, couldn't be bothered. I don't have a problem with players earning a little extra cash. But as Heiku points out, the BCCI runs the game, not the ICC. India is going to tumble down the Test rankings while IPL is prioritised. I don't like golf and never will. So don't insult those who do enjoy the game by adding bells and whistles so that I might watch. I'm just worried about the long term affect IPL will have on Test (real) cricket

  • Jacques - 2012-04-12 11:03

    The other day, Vernon Phillander equaled a test match record which was set in 1896, I believe it was. I put to you: would ANYONE still feel a damn for what happened in the Semi Final of the first IPL in 2105? I think not! Test cricket is and always will be the pinnacle of the sport.

      Jason - 2012-04-12 11:31

      have no idea what point you trying to argue... yes IPL is here to stay and so is Test Cricket... IPL is about the now its about entertainment and not about the test match accomplishments.

      David - 2012-04-12 12:11

      The problem is players now try to play Test cricket like T20. The WI/Aus first Test was a rare Test to reach the 5th day. Match me up with any of those professionals for a one over slog fest and I'd eventually beat them because the shorter the format, the more luck becomes involved. Test cricket is about skill, patience, temperament and strategy. It's the true test of any cricketer

      Jacques - 2012-04-12 13:14

      @Jason, I thought it was implied, but I'll spell it out: a mere 4 years ago, the IPL was launched and many feared the end of tests because of the scourge of T20. Now people are starting to lose interest already. Tests, on the other hand, are still relevant today, just as they were 100 odd years ago. Extrapolate the drop in viewers, sponsorship and the novelty of the Bollywood glamour to about 2020 and what will you have? Just another county circuit. Think about it.

  • Dawood - 2012-04-12 11:25

    Its just a matter of sour grapes on the part of the negative commentators of IPL...if Australia or England had hosted it,then u would have heard a different these negative VIEWERS(they still watch IPL),its a matter of choice...u dont like,dont watch...leave your ulterior motives out of the equation...WHY do the best cricketers flog to play in this league...all sport around the world is about money...Who blames these sportsmen? i dont...let them secure their in sport is limited and after 10-15 years you need something to show ENJOY!!!!!!

      David - 2012-04-12 12:15

      They could host the IPL on the moon, I still wouldn't watch it nor like it. I respect your opinion and right to watch it, glad you enjoy it. My only concern is the integrity and quality of cricket

      Heiku - 2012-04-12 13:07

      I would watch it if it was on the moon. David I think you're lying, everybody would watch at least the first few games if it was on the moon.

      David - 2012-04-12 13:13

      Ok maybe the first few games. But after every ball flies for 6 and towards Pluto, would get boring rather quick

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