R2.9 million per game is the latest offer
from one of the Japanese car companies masquerading as a rugby club trying to
lure yet another South African player to the land of sushi.
At a mere 14 games per season (compared to
the 16 or 19 that just Super Rugby demands of players), that works out to
around R50 million for a sojourn that asks you to play in a league that
probably sits in between the Vodacom and Currie Cup in standards!
Throw in what Toulon and other European
clubs are offering in terms of salaries, and one gets a sense of the pressure
that SANZAR are under in terms of putting together a product that allows them
to generate the money needed to try and remain competitive.
With match day attendances dropping faster
than I would fall down a mine shaft, and sponsorship being a way to cover costs
rather than generate revenue, SANZAR rugby is all about the TV revenue. Jurie
Roux, Steve Tew and Bill Pulver might think that they run the show, but the
real bosses in the hunt for cash are SuperSport, SKY and Fox.
And all these guys want is content, and
lots of it. In fact, SuperSport want enough live rugby content to be able dedicate
an entire channel to it, and another to the magazine shows that can be created
around it. Because content can then be sold to advertisers.
Hence Siyaya TV being willing to Hiroshima
the piggy bank in order to secure the Bafana Bafana TV rights. And given that
the live TV numbers do stack up, especially here in South Africa, sponsors and
advertisers still see TV as the golden child.
Hence this bloated and seemingly endless
current Super Rugby tournament, and hence this traumatically convoluted Super 18
that is coming our way in 2016. It is all about generating more content so as
to attract more TV dollars.
But it creates a dreadful Catch 22 situation
that is spiralling out of control. In reality, SANZAR are farting against
thunder in trying to take on the likes of Toulon and the Japanese companies,
but in trying to do so, they are creating a product so massive and so
physically taxing on the players, that they are now not only being lured away
by the bigger salaries, but also being pushed away by the very product being
created to try and generate competitive salaries!
That said, this year’s Super Rugby final
was a thing of real beauty, proving yet again that the more complete sides that
include ball in hand rugby as part of their arsenal do prevail, and that finals
do not need to be dull, defence first affairs.
Watched by a record 61 823 crowd, it was
interesting to see SANZAR boasting about the TV numbers, though. 357 000
watched on Fox Sports in Australia, 319 000 watched on SKY Sport NZ while
298 000 watched it here on SuperSport.
More South Africans watched the Vodacom Cup
final this year than Aussies watched the Super Rugby final with one of their
sides in it! 945 000 South Africans watched a mere Sharks v Bulls league
game in February this year!
This is the kind of clout we have, and this
year we used it not to try and intervene in this Catch 22 downward spiral that
is killing the golden goose, but instead to further stuff it up by demanding
that we have a sixth team in the tournament next year. 4 out of 5
teams completely misfired this year, yet we demand a sixth to further
stretch player resources already being made osmotic by the overseas player
This of course, because we could not get it
together to vote for the good of rugby, instead seeing our SARU General Council
again vote for personal gain. It’s yet another suffocating Catch 22 scenario in
rugby - commonly known as the “Turkeys voting for Christmas” syndrome. A
syndrome that renders Jurie Roux a CEO managing the game with his hands tied
behind his back.
These are dark times for rugby. Perhaps a
beer with that egg white omelette this morning to lighten the load?
Tank is a former Western Province tighthead prop who now heads up Tankman Media, and sprouts forth on all things rugby on the Front Row Grunt.
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