Antoinette Muller

Cricket all about the cash

2013-07-03 13:12
Sport24 columnist Antoinette Muller (File)

India, Sri  Lanka and West Indies are currently knee-deep in a tri-nation ODI series in the Caribbean. If that came as a surprise to you, don’t worry. You won’t be the only one to not have a clue that it’s happening. Series like these always inspires the one-worded question: Why?

Marketers and broadcasters try their hardest to sell meaning to its audience. Tugging on heartstrings is the easiest way to fox people into believing they’re part of something. It’s easy to make people believe that one contest is slightly more precious because the two teams have been at it for years.

Antoinette Muller is a freelance writer who writes mainly about soccer and cricket for The Daily Maverick or anybody else who will have her...

Sport24 encourages freedom of speech and the expression of diverse views. The views of columnists published on Sport24 are therefore their own and do not necessarily represent the views of Sport24.

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