Lanka and West Indies are currently knee-deep in a tri-nation ODI series
in the Caribbean. If that came as a
surprise to you, don’t worry. You won’t be the only one to not have a clue that
it’s happening. Series like these always inspires the one-worded question: Why?
Marketers and broadcasters try their
hardest to sell meaning to its audience. Tugging on heartstrings is the easiest
way to fox people into believing they’re part of something. It’s easy to make
people believe that one contest is slightly more precious because the two teams
have been at it for years.
Antoinette Muller is a freelance writer who writes mainly about
soccer and cricket for The Daily Maverick or anybody else who will have
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