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Rob Houwing | Proteas women enter whole new marketability realm

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Proteas women. (Photo by Ashley Vlotman/Gallo Images)
Proteas women. (Photo by Ashley Vlotman/Gallo Images)

While Sunday was (just) a bridge too far, the SA women won a burgeoning cross-section of supporters in the T20 World Cup, writes Rob Houwing.

Never mind their reasonably predictable but thoroughly gallant loss to the Australian machine in Sunday’s ICC T20 World Cup showpiece at Newlands ... the inspiring Proteas women’s cricketers have prodded Cricket South Africa into the most constructive, appealing of asset-management shifts.

Events during the past fortnight or so, with Sune Luus's national side becoming the first from our shores - men or women - to crack a senior-level World Cup final in either format after 31 total attempts by South African teams, have catapulted the women to unprecedented attention and admiration nationwide.

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