WTA Tour

Singapore to host WTA champs

2014-01-27 13:59
WTA Tour logo (File)

Melbourne - The WTA is moving its season-ending championships from Istanbul to Singapore and will revamp it into a 10-day event with music, entertainment and tennis-related symposiums.

Speaking ahead of Monday's launch, WTA chief Stacey Allaster said "we're ultimately in the entertainment business and trying to broaden our reach" and "expand our fan base."

The event will be held from October 17-26 this year at the Singapore Sports Hub's 7 500-seat indoor stadium, and prize money will be lifted by $500 000 to $6.5m.

Allaster said the tour was spending "300 percent more" on the championships in Singapore than in the past.

Singapore was chosen over the other two finalists: Monterrey, Mexico, and Tianjin, China.

The move to Singapore was well-timed to capitalise on growing interest in women's tennis in Asia, helped by Li Na's emergence as a top player. The Chinese won the Australian Open singles title on the weekend.

Last year the WTA held 10 events in China, up from two in 2010.

The tournament invites the top eight singles players and will go from four to eight doubles teams. The expansion to ten days will also accommodate juniors and legends events, plus coaching and other industry-related conferences. It will start off with a weekend of music and entertainment followed by a week of tennis.

Allaster said it was too soon to say which music acts would headline the event, but likened the integration of music and entertainment into the sport to the half-time act at Super Bowl.

"By providing a cool, happening must-attend event with all these other experiences, I know that's the way to help us drive growth," Allaster said.

Singapore will be the ninth city to host the WTA Championships following Boca Raton, Florida; Los Angeles; Oakland, California; New York; Munich; Madrid; Doha, Qatar; and Istanbul.

Read more on:    wta tour  |  tennis

What To Read Next


Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
1 comment
Comments have been closed for this article.
Live Video Streaming
Video Highlights
Sport Talk


Which is your favourite Grand Slam of the year?

Love 2 Meet
Sport24 on Twitter

Follow Sport24 news on Twitter


With the Absa Premiership in full swing, who will be crowned champions when all is said and done? Will Mamelodi Sundowns defend their title? Or can Kaizer Chiefs, Orlando Pirates or Bidvest Wits mount a serious challenge? Stay glued to Sport24 to find out!

Latest blogs

Twitter Follow Sport24 on Twitter

Facebook "Like" Sport24's Facebook page

WIN Enter and win with Sport24!

BlackBerry Stay in the loop on your BlackBerry

RSS Feeds Sport news delivered really simply.

There are new stories on the homepage. Click here to see them.