US Open

Nishikori wins R10m bonus

2014-09-10 09:48
Kei Nishikori (AFP Photo)

Tokyo - Japanese tennis sensation Kei Nishikori may have lost the US Open final, but he has won a $940 000 (R10 million) special bonus from a sponsor delighted about seeing its brand splashed across screens worldwide.

Fast Retailing and its charismatic President Tadashi Yanai will each give 50 million yen to the 24-year-old tournament runner-up, who lost in straight sets to Croatian giant Marin Cilic.

The casual-clothing firm, which operates the Uniqlo brand, saw a run on shirts worn by Japan's best male tennis star during the tournament at Flushing Meadows, which feature the cheap-chic brand's logo.

The firm wanted to congratulate the athlete and celebrate his achievement, and to reward him for boosting both Uniqlo's brand image and the morale of its workers, a company spokesman said.

"We wanted to celebrate his historic achievement," he said.

The bonus "was also meant to show our continued support as he aims to be the world's number one," he said.

The bonus comes on top of a runner-up's purse of $1.45 million.

Fast Retailing has been working to make itself a top global brand to rival Zara and H&M, and has opened flagship stores at prestigious addresses in London, New York and Shanghai, as well as at home in Tokyo.

Nishikori became the first Japanese and the first Asian man to play in a Grand Slam singles final, after defeating world number-one Novak Djokovic, who is also sponsored by Uniqlo.

Nishikori's performance in New York led the news in Japan for days and dominated all sorts of television programmes and newspapers, with the semifinal between Nishikori and Djokovic touted as a showdown between two Uniqlo players.

Even after the youngster came undone in the final, crushed by Cilic 6-3, 6-3, 6-3, his cheerful but humble demeanour further endeared him to Japanese fans.

The final between the two younger stars was also seen as a possible signal of the end of dominance by the Big 4 - Djokovic, Roger Federer, Rafael Nadal, and Andy Murray.

It also showcased a possible future without established sports brands like Nike or Adidas, with Cilic wearing shirts from China's Li-Ning sport brand.

Read more on:    us open  |  kei nishikori  |  tennis

What To Read Next


Read News24’s Comments Policy publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Comments have been closed for this article.
Live Video Streaming
Video Highlights
Sport Talk


Which is your favourite Grand Slam of the year?

Love 2 Meet
English Premiership flutter

Take Sport24's "expert" tips at your peril...


With the Absa Premiership in full swing, who will be crowned champions when all is said and done? Will Mamelodi Sundowns defend their title? Or can Kaizer Chiefs, Orlando Pirates or Bidvest Wits mount a serious challenge? Stay glued to Sport24 to find out!

Latest blogs

Twitter Follow Sport24 on Twitter

Facebook "Like" Sport24's Facebook page

WIN Enter and win with Sport24!

BlackBerry Stay in the loop on your BlackBerry

RSS Feeds Sport news delivered really simply.

There are new stories on the homepage. Click here to see them.