New York - The world's top tennis player, Novak Djokovic, joined the United Nations agency for children's rights (UNICEF) as its ambassador for Serbia, UNICEF reported on Monday.
"I am very honoured to partner with UNICEF to help increase awareness for the importance of early childhood education," Djokovic said after accepting the post.
The primary focus of Djokovic's engagement with UNICEF is on improving the opportunity of early childhood education in Serbia.
"I look forward to ... help make a difference in the lives of young children throughout Serbia, particularly those with fewer opportunities to learn and develop to their full potential," he said.
Djokovic began playing tennis at the age of four and turned professional at 16. In July he became the first-ever Serb to hold the number one rank in the world.
In his homeland he is widely adored, not only because of his success in sport, but as much because of his easy-going, entertaining manners.
UNICEF, represented in 150 countries, has over the past five decades mobilized celebrities to help its cause.Author: Boris Babic