SuperSport go huge for SWC

2010-05-18 18:24
Doctor Khumalo (Gallo Images)
Johannesburg - SuperSport has broadcast many World Cups, Olympic Games and world championships, but the 2010 World Cup represents the biggest production in its 23-year history.

Apt for such a large event, the broadcaster has channelled major resources into ensuring this “Once in a Lifetime” tournament resonates for many years.

Apart from the construction of a multi-million Rand High Definition (HD) studio, SuperSport will produce four top quality magazine shows, while they have also secured some of football’s biggest names as analysts and guests.

They include Edgar Davids, John Barnes, Gerard Houllier, Daniel Amokachi, Kalusha Bwalya, Ernst Middendorp, Gary Mabbutt, Steven Keshi, Doctor Khumalo, Ruud Krol, Gavin Hunt, Gary Bailey and many more.

Regular anchors, among them Robert Marawa and Thomas Mlambo, will front up for the duration of the event.

Not only will SuperSport screen every one of the 64 matches live, but there will be a 24-hour World Cup channel - both in Standard Definition and High Definition - making this the biggest, most lavish production in SuperSport's history.

The Blitz channel will also run constant World Cup updates, including weather and traffic reports for stadium-bound football supporters.

SuperSport HD will be made available to DStv Premium subscribers who have an HD-ready television and who access their DStv services through an HD PVR (Personal Video Recorder).  

In a first for South African television, SuperSport will also offer four language commentary options (English, Portuguese, Zulu and Sotho).

In addition, SuperSport.com will have wall-to-wall coverage and live streaming of every match.

Audiences can also watch four unique daily magazine shows on SuperSport - Chase the Makarapa; Woza Lunchtime; Supernova and Harambee.

SuperSport has also ramped up its broadcast plans with the addition of former Ireland manager Eoin Hand and former Liverpool boss Gerard Houllier to its already stellar experts’ panel that includes John Barnes, Edgar Davids and a host of others.

The handover of SuperSport’s hi-tech HD studio has also just taken place. It is the biggest purpose-built studio in the history of SuperSport and boasts state-of-the-art design and lighting.

With every one of the 64 matches to be broadcast on HD across sub-Saharan Africa, the World Cup is expected to set new standards in picture clarity and quality.

According to SuperSport head of channels Tex Teixeira, “Our mission is to ensure DStv subscribers have the best World Cup experience possible - SuperSport HD uses revolutionary technology which dramatically improves the television picture quality.

“The difference between HD and standard television is essentially the detail and clarity of the picture - colours are more vivid and the image is incredibly sharp. We will be the only pay-TV service in Africa whose subscribers can see the FIFA 2010 World Cup in High Definition.”

SuperSport’s World Cup project team, including staffers from Kenya and Nigeria, are spending the week in workshops aimed at fine-tuning SuperSport’s World Cup presentation.

Apart from regular programming, the SuperSport Blitz channel (200) is featuring frequent World Cup news updates, as is supersport.com, which will stream all 64 World Cup matches live.

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