ITV apologises for missing goal

London - British broadcaster ITV is apologising to fans for missing the first goal of the England vs. United States World Cup match.

Fans watching the channel's high definition HD service on Saturday say the coverage suddenly switched to an advert with the game at 0-0.

It returned with the score at 1-0 to England after Steven Gerrard scored in the fourth minute, England's first goal of the tournament. The match ended 1-1.

ITV1 presenter Adrian Chiles also apologised at halftime, telling viewers "I believe there was some interruption in your coverage."

ITV last year missed Everton's winning goal against Liverpool during an FA Cup tie. It apologised at the time for the "inexcusable glitch."