Tournament News

500 000 SWC tickets on sale

2010-04-14 09:16
Jerome Valcke and Danny Jordaan with the 2010 SWC official ticket (Gallo)

Johannesburg - Half a million unsold Soccer World Cup tickets will go on sale over the counter from Thursday as FIFA accedes to South African business methods.

SWC Stadiums Gallery

Where to buy the 500 000 tickets

The final phase of sales for the month-long tournament beginning in June will see ticket selling points in shopping malls in the nine host cities plus at selected Shoprite Checkers stores.

Tickets are still available for all 64 matches except the final at Soccer City in Johannesburg on July 11.

It will be the first time fans can buy tickets over the counter in cash - the preferred method of purchasing for South African football fans, many of whom are on low incomes.

FIFA had previously insisted on selling tickets through its website or in a complicated ballot procedure at a local bank branch, triggering local criticism.

Many South Africans complained the process excluded people without web access, credit cards or the disposable income to pay for their tickets months in advance.

Ticket prices are also well above normal for top-level football in South Africa.

A special category of tickets for residents of South Africa will cost $20 but costs escalate drastically in higher categories for better seats and after the first-round group phase. Tickets for premier seats at the final cost $900.

Demand in South Africa had initially sluggish but the most recent phase saw locals snap up 85% of the 240 000 tickets sold between February and the beginning of this month.

FIFA said last week 2.2 million tickets have been sold for the tournament, which kicks off on June 11.


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