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Restaurant gives in to FIFA

2010-06-23 09:17
Anri Hendriks, Die Burger

Port Elizabeth - The black and white 2010 soccer ball that caused so much trouble on a PE restaurant window, has now become a round face with a broad, red smile.

Chris van Heerden, owner of Guido's restaurant in Walmer, decided not to fight against FIFA's marketing regulations.

He was threatened with a fine of up to R15 000 per day or 12 months imprisonment if he refused to remove the soccer ball with the numbers 2010 painted on it.

"My lawyer told me to rather change it, so I did," said Van Heerden on Tuesday.

Others have broken rules

Advocate Mhleli Tshamase, head of the Nelson Mandela Municipality's legal department, which has to enforce FIFA's regulations, said Van Heerden would now be left in peace.

Tshamase said this was not the only business that had broken these rules.

"But Van Heerden was the only business owner who did not initially want to give his full co-operation."

Tshamase said the PE street vendors who sold items like the flags, which also had the numbers 2010 on them, would also have to go.

"We are going to take serious action against them. We have to be strict and ensure that all of FIFA's trademarks are protected. Regular raids will now be held."

Van Heerden had been especially unhappy because no one from the local 2010 office or city council had informed him about the FIFA restrictions on the use of a soccer ball or 2010.

Read more on: fifa port elizabeth

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