The football doesn't stop!

The 2014 SWC might be over, but the PSL and English Premiership are around the corner! Have your say on our Forum!

Orange dresses head to museum

2010-07-15 18:15
Johannesburg – The bright orange mini-dresses worn by a gaggle of young women who invaded Soccer City during the Netherlands-Denmark match on June 14 are to be displayed in the Amsterdam Historical Museum.

The Dutch daily, De Telegraaf, reported on Thursday that the museum decided to add the "Dutch Dress" to its collection as it had been "the hit of the World Cup 2010".

Museum representative Hester Gersonius said the orange dress represented "originality, cheekiness, entrepreneurship, creativity and humour", traits which define ”Amsterdam as well as the museum".

The minis caused an uproar and outraged FIFA during the match in Johannesburg as the dresses had a tiny label bearing the name of Dutch beer brewer Bavaria.

Two of the so-called "Bavaria Babes" were arrested. They appeared in the South Gauteng High Court in Johannesburg on June 22 where ambush marketing-related charges against them were dropped.

The museum had acquired one of the mini-dresses but was trying to obtain that of the young women who were arrested.

The dress would not be permanently displayed, but may turn up in two years time when the European soccer championships would take place.

Gersonius added that Bavaria did not sponsor the museum and believed Amstel was the beer of choice in the museum's restaurant.

Read more on: bavaria netherlands

More In This Category

Diego Maradona has sent a message of love and admiration to former president Fidel Castro and promised to visit Cuba soon.
Gideon Sam, president of South Africa's Olympic governing body SASCOC, has urged South Africans to look further down the road.
A German aquarium says there is no way it will sell or lend octopus oracle Paul to Spain, after repeated requests from the country.
Nine out of 10 foreign visitors in SA for the World Cup will recommend the country as an ideal holiday destination, a survey has found.
Live Video Streaming
  • SS3
    Fri, 25 Jul 2014 @04:00
  • SS4:
    Fri, 25 Jul 2014 @05:00
  • SS5:
    Fri, 25 Jul 2014 @06:00
  • Blitz
    Fri, 25 Jul 2014 @07:00
Sport Talk