Orange dresses head to museum
Johannesburg – The bright orange mini-dresses worn by a gaggle of young women who invaded Soccer City during the Netherlands-Denmark match on June 14 are to be displayed in the Amsterdam Historical Museum.
The Dutch daily, De Telegraaf, reported on Thursday that the museum decided to add the "Dutch Dress" to its collection as it had been "the hit of the World Cup 2010".
Museum representative Hester Gersonius said the orange dress represented "originality, cheekiness, entrepreneurship, creativity and humour", traits which define ”Amsterdam as well as the museum".
The minis caused an uproar and outraged FIFA during the match in Johannesburg as the dresses had a tiny label bearing the name of Dutch beer brewer Bavaria.
Two of the so-called "Bavaria Babes" were arrested. They appeared in the South Gauteng High Court in Johannesburg on June 22 where ambush marketing-related charges against them were dropped.
The museum had acquired one of the mini-dresses but was trying to obtain that of the young women who were arrested.
The dress would not be permanently displayed, but may turn up in two years time when the European soccer championships would take place.
Gersonius added that Bavaria did not sponsor the museum and believed Amstel was the beer of choice in the museum's restaurant.