Publications
Partners
Johannesburg - FIFA has denied reports it detained dozens of women for wearing orange mini-dresses at a World Cup match in an alleged ambush marketing scam by a Dutch brewery.
FIFA spokesperson Nicolas Maingot said none of the women were arrested at the Netherlands-Denmark game at Soccer City on Monday or detained for questioning.
However, Maingot said FIFA officials did ask the women about "clear ambush marketing".
Maingot said on Tuesday that FIFA was looking into "all available legal remedies" against the brewery.
FIFA rules allow only its official commercial partners to use the World Cup for advertising and promotion campaigns.
FIFA spokesperson Nicolas Maingot said none of the women were arrested at the Netherlands-Denmark game at Soccer City on Monday or detained for questioning.
However, Maingot said FIFA officials did ask the women about "clear ambush marketing".
Maingot said on Tuesday that FIFA was looking into "all available legal remedies" against the brewery.
FIFA rules allow only its official commercial partners to use the World Cup for advertising and promotion campaigns.
