National News

FIFA brand police quiz fans

2010-06-15 09:30

Johannesburg - FIFA's brand police held more than 30 Dutch women and interrogated them for three hours for wearing outfits designed by a Dutch beer company, The Star newspaper reported on Tuesday.

"The police came and kept on asking us the same questions over and over, asking if we worked for Bavaria," said Dutch tourist Barbara Kastein, who was attending the match between the Netherlands and Denmark on Monday.

"They said we were ambush-marketing and it was against the law in South Africa. They said we would be arrested and would stay in jail for six months. Girls were crying. It was bad," Kastein was quoted as saying.

Bavaria beer's Peer Swinkels said there was no branding on the sexy orange dresses, but that it was known to part of the Bavaria brand.
"FIFAdon't have a monopoly over orange," said Swinkels.

FIFA, however, said no arrests were made, but that the women were used in an ambush marketing campaign and that it was considering legal remedies.

Read more on:    johannesburg  |  netherlands

 

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