Adidas drop Suarez adverts
Luis Suarez (AFP)
Rio de Janeiro - Sportswear giant Adidas have said on Thursday it would stop using Luis
Suarez, one of its key promotional stars, for World Cup adverts after
his four-month ban from football activities for biting Italian Giorgio
"Adidas fully backs FIFA's decision," a spokeswoman said.
"We do not accept the recent behaviour of Luis Suarez and
shall remind him of the high standards we expect of our players.
"We have no plan to use Suarez for any other marketing activities during the 2014 FIFA World Cup."
banned Suarez for nine internationals and from football for four months
and also fined him €82 000.
As well as
being a major FIFA sponsor for almost four decades, the German company
is a personal sponsor of Suarez, now set to serve the third suspension
of his career for biting.
Mariana Ramos, Adidas spokeswoman in
Sao Paulo, said Suarez was to have featured in the firm's World
Cup-related promotional activities across the event but would no longer
"Future plans for after the World Cup will be revised once the tournament is over," she explained.
are still in the tournament and face Colombia in Rio on Saturday in the
second phase having knocked out fellow former champions England and
Italy in the group stage.
Suarez bit Chiellini on the shoulder in the closing stages of his side's win over Italy in Natal on Tuesday.
Television replays showed him approaching Chiellini from behind and appearing to lean into the Italian.
pulled down his shirt to show what appeared to be bite marks on his
shoulder following an incident which went unseen by the referee.
served bans of seven and ten matches for biting after an incident while
playing for Ajax in 2010 and current side Liverpool last year.
Diego Lugano said in a statement the squad felt "powerless" to act in
the face of the punishment, as "those who are in charge are in charge"
while offering "a hug to Luis."