Soccer

Shirt sponsorships top €500m

2012-10-08 16:43
Barcelona (File)

Berlin - Soccer clubs of the six most important European leagues are for the first time earning more than €500m in shirt sponsoring this season, a study shows.

The clubs from the English, Spanish, Italian, German, French and Dutch leagues are earning a total of €522m from shirt sponsoring deals, according to the study by research and consultancy company Sport+Markt.

Its annual European Jersey Report shows that the 20 teams of England's Premier League top the earnings with €148.7m, followed by Germany's 18 Bundesliga clubs on €119.8m.

Spain's Barcelona have the most lucrative shirt sponsorship deal, worth €30m with Qatar Foundation, followed by Manchester United (AON) and Liverpool (Standard Chartered) on €25m.

Real Madrid (bwin) and Bayern Munich (Deutsche Telekom), on €23m each, are next on the list, the figures show.

The study is the result of the Cologne-based company's own research and expertise, with figures not taking into account any possible bonus payments.

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