Real agree new shirt deal

2013-05-30 17:02
Florentino Perez (AFP)

Madrid - Real Madrid have agreed a new shirt sponsorship deal with Emirates airline for the next five seasons.

"It is a new era for two global brands that will help us in our quest for new triumphs," club president Florentino Perez told a news conference at the Bernabeu stadium on Thursday.

"It is one of the most important agreements in the history of the club," said the construction magnate who is likely to be returned to the presidency unopposed next week as no rival candidates have yet challenged him in an election.

No official figures were released for the sponsorship deal which is reported by media to be worth up to €30 million a year.

Madrid's famous white strip will carry the slogan 'Fly Emirates'.

The Dubai-based carrier replaces online betting firm bwin who have sponsored Real's shirts for the last six years in a deal that was reported by consulting firm Sport+Markt to be worth around €23 million a year.

On Tuesday, the club said bwin will become their official digital partners in a new multi-year deal as the company switches its strategy to focus on social media, gaming and the integration of online with mobile useage.

The airline deal brings Real closer to arch-rivals and La Liga champions Barcelona who have a shirt sponsorship agreement with the Qatar Foundation worth around 30 million euros a season until 2016.

Last season Real became the first soccer club to pass the income threshold of 500 million euros, according to Deloitte's Football Money League ranking published in January.

Their earnings of €513 million beat Barca into second place on €483 million, with Manchester United a distant third on €396 million.

Last year United announced a new sponsorship deal that will see General Motors's Chevrolet brand on their red shirts from 2014 in a seven-year deal worth €429 million - the most lucrative such sponsorship in football.

Real will finish the 2012-13 campaign on Saturday without a major trophy this season as they came second in La Liga, fell in the Champions League at the semi-final stage and lost the King's Cup final to city rivals Atletico Madrid two weeks ago.

Read more on:    real madrid  |  florentino perez  |  soccer

What To Read Next


Read News24’s Comments Policy publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Comments have been closed for this article.
Live Video Streaming
Video Highlights
Sport Talk

Live scoring

Love 2 Meet
English Premiership flutter

Take Sport24's "expert" tips at your peril...


With the Absa Premiership in full swing, who will be crowned champions when all is said and done? Will Mamelodi Sundowns defend their title? Or can Kaizer Chiefs, Orlando Pirates or Bidvest Wits mount a serious challenge? Stay glued to Sport24 to find out!

Latest blogs

Who was the best summer signing in the EPL?

Twitter Follow Sport24 on Twitter

Facebook "Like" Sport24's Facebook page

WIN Enter and win with Sport24!

BlackBerry Stay in the loop on your BlackBerry

RSS Feeds Sport news delivered really simply.

There are new stories on the homepage. Click here to see them.