PSL

PSL, Absa pen new 5-year agreement

2017-08-15 09:01
Irvin Khoza (PSL website)

Cape Town - The Premier Soccer League (PSL) chairperson Irvin Khoza has announced that league sponsors, Absa, have renewed their relationship for a further five years.

The relationship, now on its 10th year, will run until the 2021/22 Absa Premiership season.

Khoza and Absa Executives met on Monday to cement the new sponsorship agreement which will see Absa retaining naming rights of the Absa Premiership.

“The last 10 years of this partnership have demonstrated that for a relationship to enjoy longevity, both sides must have common goals that glue them together,” Khoza said as quoted by the official PSL website.

“As we renew for a further five years, we would like to thank Absa for their trust and confidence in the PSL as the best vehicle for their message to millions of people.

“As we continue with the sponsorship, we do know that for this partnership to remain impactful, it cannot be business as usual; we have to continuously innovate to remain relevant.

“We are therefore excited about some of the innovations coming up in the 2017/18 season including the ‘Absa Premiership Rivalry weekends.”

Group Executive of Marketing and Corporate Affairs at Absa, Bobby Malabie said: “Our long-standing partnership with the Premier Soccer League has been a fruitful one. Our association with local soccer and sponsorship of the biggest soccer league on the African continent will see us continue to deliver thoroughly entertaining soccer to South African fans.

“We look forward to partnering and strengthening relationships with our clients in the new season and also providing tangible benefits to them and our customers such as the Absa Red Ticket Zone access on match day, which will see us rewarding them for their loyalty with unique and unforgettable experiences through the beautiful game”.

Opening round of fixtures:

SATURDAY, AUGUST 18

Wits v Cape Town City - 20:00

SATURDAY, AUGUST 19

Polokwane City v Baroka - 15:00

SuperSport United v Mamelodi Sundowns - 15:00

AmaZulu v Free State Stars 15:00

Orlando Pirates v Chippa United 18:00

Ajax Cape Town v Golden Arrows - 20:15

SUNDAY, AUGUST 20

Platinum Stars v Maritzburg United - 15:00

Bloemfontein Celtic v Kaizer Chiefs - 15:00

Read more on:    psl  |  irvin khoza  |  soccer
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Friday, 22 September 2017
Cape Town City FC v Polokwane City, Cape Town Stadium 20:00
Saturday, 23 September 2017
Baroka FC v Ajax Cape Town, Peter Mokaba Stadium 15:00
Wits v Orlando Pirates, Bidvest Stadium 18:00
Kaizer Chiefs v Golden Arrows, FNB Stadium 20:00
AmaZulu FC v Platinum Stars, King Zwelithini Stadium 20:15
Sunday, 24 September 2017
Chippa United v Bloemfontein Celtic, Nelson Mandela Bay Stadium 15:00
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