PSL

SuperSport slate R1bn deal

2012-05-22 14:08
Jose Ferreira (Gallo)
Johannesburg - SuperSport United CEO Jose Ferreira has hit out at the R1 billion deal signed between Orlando Pirates, Kaizer Chiefs and Vodacom, claiming the agreement is counter productive to domestic football.

The two Soweto clubs reaffirmed their affiliation with the mobile giant for the fourth time since 1998 last week, with Chiefs and Pirates both expected to receive a R100 million pay out per year, running for five years.

Speaking to Business Day about the mammoth sponsorship deal, a clearly irked Ferreira said: "That is not sustainable. I think if South African football has been in trouble for the last 10 years (it is because) of the money pumped into the likes of Kaizer Chiefs and Orlando Pirates.

"When I hear of a R1bn sponsorship, I think we are all in serious trouble.

"It is getting to a stage where all the other clubs are just there to make up the numbers. Somebody should look into that."

However, Vodacom South Africa managing director Sipho Maseko revealed the agreement stretches far beyond just shirt sponsorship.

"We have teamed up with both teams to develop a complete range of connectivity products that they will be able to sell to their supporters," Maseko said.

"It is the realisation of this commercial value within the soccer support base that will yield significant financial rewards for both clubs.

"Our shirt sponsorship agreement is just a portion of the revenue the teams will receive."

However, Matsatsantsa bigwig Ferreira remains unconvinced, adding: "(Chiefs and Pirates) have made a huge contribution to South African football but the truth is that the game is going to be the biggest loser here.

"If SuperSport United cannot compete, imagine what it feels like for the other teams who are fighting relegation. How are they going to compete?

"I do not begrudge these teams the kind of money they are getting, but that is the reality and it is going to hurt South African football. There is no doubt in my mind."

Read more on:    supersport united  |  psl  |  soccer
NEXT ON SPORT24X

What To Read Next

 

Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
45 comments
Comments have been closed for this article.
Live Video Streaming
Video Highlights
Sport Talk

Fixtures
07 December 2016
Highlands Park v Bloemfontein Celtic, Makhulong Stadium 19:30
13 December 2016
Cape Town City FC v Platinum Stars, Cape Town Stadium 19:30
Maritzburg United v Orlando Pirates, Harry Gwala Stadium 19:30
14 December 2016
Golden Arrows v Wits, Chatsworth Stadium 19:30
Kaizer Chiefs v Bloemfontein Celtic, FNB Stadium 19:30
Free State Stars v Baroka FC, Goble Park 19:30
Highlands Park v Ajax Cape Town, Makhulong Stadium 19:30
Polokwane City v Chippa United, Peter Mokaba Stadium 19:30
Logs
Team P W PTS
Previous Results

Date Home Team Result Away Team
Vote

Who will claim the Premier League title at the end of the 2016/17 season?

 
 
Men
Women
Love 2 Meet
English Premiership flutter

Take Sport24's "expert" tips at your peril...

Sport24 on Twitter

Follow Sport24 news on Twitter

Featured

With the Absa Premiership in full swing, who will be crowned champions when all is said and done? Will Mamelodi Sundowns defend their title? Or can Kaizer Chiefs, Orlando Pirates or Bidvest Wits mount a serious challenge? Stay glued to Sport24 to find out!

Latest blogs
 

Twitter Follow Sport24 on Twitter

Facebook "Like" Sport24's Facebook page

WIN Enter and win with Sport24!

BlackBerry Stay in the loop on your BlackBerry

RSS Feeds Sport news delivered really simply.

 
There are new stories on the homepage. Click here to see them.