SAFA set to lose major sponsor

2013-10-15 13:27
SAFA (File)
Cape Town - The South African Football Association (SAFA) has been dealt a blow with news that leading financial institution, Absa, will not renew its sponsorship with the football mother body at the expiry of the current deal later this year.

According to the Soccer-Laduma website, Absa have been sponsors of Bafana Bafana for a number of years. The current deal between Absa and SAFA runs until December of 2013.

The news of the expiry of the contract comes shortly after the appointment of Danny Jordaan as the FA’s new president.

Absa said in a statement, “Absa confirms it will conclude its sponsorship of the South Africa national soccer team, better known as Bafana Bafana, when the current agreement with the South African Football Association (SAFA) expires at the end of 2013. This follows a review of Absa’s business and brand objectives.”

Barclays Africa Group Executive, Bobby Malabie, said, “Since our involvement with Bafana Bafana started in 2007, we have seen the game extend across racial and cultural barriers and we have engaged the passion of thousands of soccer fans across the country.

"Being an integral part of the successful 2010 FIFA World Cup journey was a proud occasion for us and for all South Africans. This has been a fruitful partnership for us and we look forward to remaining involved in the development and welfare of soccer in South Africa.

"We thank SAFA for the opportunity and wish them and the Bafana Bafana team well in all future activities.”

Read more on:    safa  |  danny jordaan  |  soccer

What To Read Next


Read News24’s Comments Policy publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Comments have been closed for this article.
Live Video Streaming
Video Highlights
Sport Talk

26 October 2016
Ajax Cape Town v Wits, Cape Town Stadium 19:30
28 October 2016
Maritzburg United v Golden Arrows, Harry Gwala Stadium 20:00
Chippa United v Platinum Stars, Nelson Mandela Bay Stadium 20:00
29 October 2016
Orlando Pirates v Kaizer Chiefs, FNB Stadium 15:30
Ajax Cape Town v SuperSport United, Cape Town Stadium 20:15
Bloemfontein Celtic v Wits, Dr. Molemela Stadium 20:15
Team P W PTS
Previous Results

Date Home Team Result Away Team

When all is said and done in the 2015/16 Absa Premiership season, who will be crowned champions of South Africa?

Love 2 Meet
Sport24 on Twitter

Follow Sport24 news on Twitter


With the Absa Premiership in full swing, who will be crowned champions when all is said and done? Will Mamelodi Sundowns defend their title? Or can Kaizer Chiefs, Orlando Pirates or Bidvest Wits mount a serious challenge? Stay glued to Sport24 to find out!

Latest blogs

Twitter Follow Sport24 on Twitter

Facebook "Like" Sport24's Facebook page

WIN Enter and win with Sport24!

BlackBerry Stay in the loop on your BlackBerry

RSS Feeds Sport news delivered really simply.

There are new stories on the homepage. Click here to see them.