Johannesburg - The Premier Soccer League will look to get full value for the South African top flight's broadcast rights.The current deal with SuperSport International, worth R1.6billion, is set to expire in 2012 and PSL chairperson Irvin Khoza revealed negotiations between the relevant parties will start in 2011.But before the league and the broadcaster hold talks, Khoza says the PSL will investigate and establish the value of the rights."We want the market to tell us how do we determine the true value of the broadcast rights," he is quoted as saying by Business Day."There is going to be a revolution in the market and there are a lot of permutations here."There are things like new media and mobile rights that will come into play, and given the number of players (companies) coming into the industry now, it is a huge market. The introduction of new mobile licences also means that there will be new players and that needs a lot of planning on our part."The South African Broadcasting Corporation held the rights prior to SuperSport's acquisition of them, but the public broadcaster is not expected to offer any competition.