PSL

Matthews: Africa's on the up

2012-04-21 17:56
Stanley Matthews (Gallo)
Johannesburg - Stanley Matthews believes African football has taken huge steps towards improving its global image recently.

The Premier Soccer League CEO attended the 2012 African Football Executive Confex, urging delegates to continue forging lasting partnerships with other footballing nations.

"We have to work on the image of our game in Africa. In the PSL, we have developed different manuals like the club licensing programme, the compliance manual, media manual, marketing manual and so on that govern our game," Matthews said.

"Our relationship with the English Premier League, the Bundesliga and recently the World League Association has helped our brand immensely. We have learned so much from people who have been willing and open to share with us.

"We have our chairman, Dr Irvin Khoza, who has recently been appointed to the World League Association board and we are proud of that. We as the PSL are very open to our African brothers - we believe you can learn from us and we can also learn from you."

Matthews also stressed the importance of searching for new ways in which to bring in investors, adding: "The revenue from our broadcaster is about 50% of our revenue.

"I know that in some parts of the (African) continent, the revenue can be about 90%. When you have a partner who is responsible for so much of your revenue, you have to make sure that you look after their interests."

Read more on:    psl  |  stanley matthews  |  soccer
NEXT ON SPORT24X

 

Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
0 comments
Add your comment
Comment 0 characters remaining
Live Video Streaming
Video Highlights
Sport Talk

Fixtures
08 August 2014
Mamelodi Sundowns v Maritzburg United, Loftus Stadium 20:00
Chippa United v Platinum Stars, Nelson Mandela Bay Stadium 20:00
09 August 2014
Free State Stars v Kaizer Chiefs, Charles Mopeli Stadium 15:00
University of Pretoria v Polokwane City, Tuks Stadium 15:00
SuperSport United v Wits, Lucas Moripe Stadium 20:15
Orlando Pirates v Moroka Swallows, Orlando Stadium 20:15
10 August 2014
Bloemfontein Celtic v Black Aces, Free State Stadium 15:00
AmaZulu v Ajax Cape Town, Moses Mabhida Stadium 15:00
Logs
Team P W PTS
Vote

Will Mamelodi Sundowns defend their Absa Premiership title in the 2014/15 season?

 
 
Featured Blog

Dave ask if you would like to meet your local sports heroes and stand the chance to win prizes to the value of over R40 000.

Latest blogs
 

Twitter Follow Sport24 on Twitter

Newsletters Sign up for the Morning Glory, Super 15 and Soccer newsletters

Blogs Yes your opinion counts. Get it out there

WIN Enter and win with Sport24!

Mobile Sport24 on your mobile phone - WAP, alerts, downloads, services

BlackBerry Stay in the loop on your BlackBerry

iPhone Latest Sport24 news on your iPhone

Facebook "Like" Sport24's Facebook page

TV schedule Plan your couch time with our searchable sport TV guide

RSS Feeds Sport news delivered really simply.

 
There are new stories on the homepage. Click here to see them.