Matthews: Africa's on the up

2012-04-21 17:56
Stanley Matthews (Gallo)
Johannesburg - Stanley Matthews believes African football has taken huge steps towards improving its global image recently.

The Premier Soccer League CEO attended the 2012 African Football Executive Confex, urging delegates to continue forging lasting partnerships with other footballing nations.

"We have to work on the image of our game in Africa. In the PSL, we have developed different manuals like the club licensing programme, the compliance manual, media manual, marketing manual and so on that govern our game," Matthews said.

"Our relationship with the English Premier League, the Bundesliga and recently the World League Association has helped our brand immensely. We have learned so much from people who have been willing and open to share with us.

"We have our chairman, Dr Irvin Khoza, who has recently been appointed to the World League Association board and we are proud of that. We as the PSL are very open to our African brothers - we believe you can learn from us and we can also learn from you."

Matthews also stressed the importance of searching for new ways in which to bring in investors, adding: "The revenue from our broadcaster is about 50% of our revenue.

"I know that in some parts of the (African) continent, the revenue can be about 90%. When you have a partner who is responsible for so much of your revenue, you have to make sure that you look after their interests."

Read more on:    psl  |  stanley matthews  |  soccer


Read News24’s Comments Policy publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Comments have been closed for this article.
Live Video Streaming
  • Blitz
    Mon, 24 Nov 2014 @00:00
  • SS1
    Mon, 24 Nov 2014 @01:00
  • SS2
    Mon, 24 Nov 2014 @02:00
  • SS3
    Mon, 24 Nov 2014 @03:00
Video Highlights
Sport Talk
Most Read


Rugby World Cup 2015

All the action from the 2015 RWC, including live coverage of all 48 matches, breaking news, fixtures, results, logs - and much more!


Rugby World Cup 2015

As it happened: New Zealand 47-9 Tonga
Fourie: Boks can't be in a better position
All Blacks' deficiencies in the spotlight
All Blacks batter brave Tonga
17 October 2015
Golden Arrows v Bloemfontein Celtic, Chatsworth Stadium 15:30
Chippa United v SuperSport United, Nelson Mandela Bay Stadium 18:00
Wits v Jomo Cosmos, Bidvest Stadium 20:15
Kaizer Chiefs v Black Aces, FNB Stadium 20:15
18 October 2015
Mamelodi Sundowns v Polokwane City, Lucas Moripe Stadium 15:30
Platinum Stars v Ajax Cape Town, Moruleng Stadium 15:30
20 October 2015
SuperSport United v Golden Arrows, Lucas Moripe Stadium 19:30
Jomo Cosmos v Kaizer Chiefs, Olen Park 19:30
Team P W PTS
Previous Results

Date Home Team Result Away Team

When all is said and done in the 2015/16 Absa Premiership season, who will be crowned champions of South Africa?

Love 2 Meet
English Premiership flutter

Take Sport24's "expert" tips at your peril...


Take a photographical trip down memory lane and remind yourself of how the Springboks fared in their five previous Rugby World Cup campaigns. In addition, pick your all-time Springbok Rugby World Cup Dream Team and you could win R3 000!

Latest blogs

Twitter Follow Sport24 on Twitter

Facebook "Like" Sport24's Facebook page

WIN Enter and win with Sport24!

BlackBerry Stay in the loop on your BlackBerry

iPhone Latest Sport24 news on your iPhone

RSS Feeds Sport news delivered really simply.

There are new stories on the homepage. Click here to see them.