News24

Ajax suffer CT Stadium loss

2010-09-20 12:37

Johannesburg - Ajax CEO George Comitis has revealed his side are unlikely to host matches at the Cape Town Stadium in future.

The Parow-based outfit suffered a loss in revenue of around R300 000 after their 2-1 win over Platinum Stars at the World Cup stadium on Saturday.

The Urban Warriors were aiming for a crowd of around 14 000 in order to make a profit from the tie, however they only managed half of that.

"Unfortunately we can't sustain it at 7000 people," Comitis told the Cape Times.

"It's a pity because it is much more than what we have had before and we want to build from that.

"If you look at the previous season, we had about 1200 people for the same fixture.

"Obviously they (Stars) don't bring a lot of supporters to the table. So from 1200 to 7000 is virtually five times as many people.

"But with the type of costs we are talking about, it's just not sustainable. We have got to get to the 14 000, 15 000 mark to try and be able to play there.

"We can't afford to have losses like that. We would rather spend the money on players and improving our youth development."

Comitis admits he was disappointed it is not viable for Ajax to use the stadium on a regular basis, although he did say he hopes the Cape Town derby would go ahead there as planned.

"It is difficult and to take our matches away from the stadium would be a pity for everybody in Cape Town," he added.

"The derby is still earmarked for the Cape Town Stadium. Obvioulsy we are expecting a big crowd. But we will have to sit down with Santos and obviously the stadium operators to work out the way forward," he said.

Football411

Comments
  • HK - 2010-09-20 12:51

    Maybe the increase from 1200 to 7000 spectators was actually the result of hosting the fixture in the World Cup stadium? I would think that many people would grab an opportunity to watch football in this amazing stadium at a fraction of the cost of watching a game during the World Cup. Let's see if attendances stay up for the remaining matches...

  • Jimmy Jump - 2010-09-20 13:00

    Ajax can’t even attract 2000 fans in Athlone?

  • Grant - 2010-09-20 13:24

    That is a real pity becuase i was planning on watching the Ajax vs Vasco game at the stadium... It is also very disapointing that Ajax don't have a bigger following in Cape Town. They are by far the better CT outfit and yet when they play against chiefs or pirates, there are more fans of these teams than there are of Ajax.

  • SHAUN - 2010-09-20 13:39

    40000 FOR DOUBLE HEADER=POOR PROFIT AS COSTS SPLIT BETWEEN SAIL,VASCO,AJAX. 8000 SECOND GAME AT ATLONE VS SWALLOWS. 7000 THIRD GAME AT CT STADIUM. SOCCER IN SA IS IN REAL TROUBLE IF THEY THINK THE WORLD CUP WILL SET SOCCER FOR GREAT CROWDS. WC PEOPLE WANTED TO SEE GREAT PLAYERS AND EXPERIENCE WORLD ATMOSPHERES. IT IS NOT ONLY IN CAPE TOWN AS DURBANS MOSES MABHIDA HOSTED 2 PSL MATCHES POST WORLD CUP EACH GAME ATTRACTING LESS THAN 3000 PEOPLE. WITS VS SUPERSPORT A WEEKM AGO AT ELLIS PARK-LESS THAN 2000 PEOPLE.

  • OB1 - 2010-09-20 13:39

    1200! i think there are more ppl at school match days

  • SHAUN - 2010-09-20 13:44

    LOCAL SOCCER WILL ONLY FLOURISH ONCE LOCAL TEAMS START BUYING OR LEASING THERE OWN LAND AND BUILD STAND BY STAND WITH SAVED MONEY OR LOANS LIKE RUGBY DONE IN THE LAST CENTURY,DONT JUST MAKE THE MISTAKE TRANSVAL LIONS MADE BY BUILDING ELLIS PARK AND SELLING IT BACK TO COUNCIL.GOOD EXAMPLES OF SA STADIUM SUCCESS IS WP(OWN LAND AND BUILDINGS),BLUEBULLS(OWN BUILDINGS BUT LEASE LAND).

  • ngoako - 2010-09-20 13:50

    it is the responsibility of Ajax to attract crowd. they should bank on their own crown not other teams period.

  • Bantu - 2010-09-20 13:51

    Maybe it's time now AJax do introspection why people don't go the stadium, they blame Platinum stars for not having many fans in cpt, where are Ajax fans? Fans should support their team!

  • Pieter - 2010-09-20 13:54

    From a strategic viewpoint, Comitis' comments is entirely misguided. After experiencing the World Cup in this stadium, a large number of Capetownians have become soccer fans purely for the excellent vibe and experience of visiting this stadium, doing the fan walk etc. This largely explains the massive jump in crowd numbers. Ultimately, the sport and its value is driven by viewership and attendance. I would NEVER have considered going to a game in Athlone, but watching Ajax in the new stadium - sure! It's a great night out. And I can't wait for Bafana against USA. Again, not something I would ever have considered in the past. So all parties, please work together and utilise this great legacy appropriately to the benefit of sport in this city. Comitis, if you don't get crowds, the sport is dead. To argue that you would rather go back to play in front of 1500 in stead of 7000 is very short-sighted. If you market appropriately, and use this stadium and everyone's good feelings about it, you may very well find yourself with an extra 50000 people wearing Ajax branded wear pitching up for games - and from very different markets than in the past (read: white Afrikaans South Africans keen to share the experience for example).

  • Shaun - 2010-09-20 13:58

    Soccer bosses must stop looking at rugby teams like western province who built there own stadiums at there own costs and start taking bonds out and building there own stadiums.Unfortunitaly soccer bosses had a notion that running an event or even maintaining stadiums dont cost a cent,if you remember the old fnb stadium which was given to safa to operate it,looked like crap.stop wanting,wanting and start building your own.

  • ds - 2010-09-20 14:03

    So now it will be back to the game that are not having enough black players to come to the rescue?? Rugby will only be good enough to rescue all the SWC stadiums? ie Mbombela, FNB etc?

  • Vee - 2010-09-20 14:25

    Maybe it would help if Ajax didn't leave the opening of ticket sales until 2 days before the event! I for one will definitely support local soccer at the new stadium. Come on guys, work together!!

  • Piet - 2010-09-20 15:07

    I think the City is partly to blame. Make Ajax the anchor tenant, seeing that rugby is unwilling to be that, and give Ajax a very good and special deal, maybe for a year or two. It will obviously take time to get the spectator numbers up, but using the stadium, even if it is below cost, is better than having it standing there unused.

  • AjaxFiko - 2010-09-20 16:52

    Well, we (the people) have boycotted the stadium and the "coloured" teams in it until further notice. We will await the presence of Big Teams i.e Amakhosi, Sandawana, Siwelele and Matsantsantsa a Pitori. . .and you better learn to respect and honour the culture of SA supporters, unlike the last time we were at the stadium. This ain't Europe, we sing and stand throughout the game. Who doesn't know the Siwelele rhythm? Looks like the people you're trying to attract are not enough to fill the stadium. . . The Cops ruined it for Ajax! The Khosi One

  • unathi - 2010-09-20 19:05

    I am a big supporter of Ajax and really enjoy watching games at CT stadium. Reasons why, no need to worry about smell of dagga, the safety of my vehicle and i, a central area for all racial groups and many other reasons such as transport. I really wish and pray that Mr Comitis can reconsider and continue playing the Ajax games in CT stadium. As we all can see there's great potential of fans and with the upcoming game of Bafana Bafana it will only help in getting more people back to the CT stadium.

  • Koos - 2010-09-20 19:38

    It's a pity clubs cannot market their teams for the fans. Teams like Ajax, Platinum Stars and others struggle to get crowds. May be an introspection needs to be done. We cannot have these massive stadiums that look basically empty like the Sundowns vrs Platinum Stars match in Rustenburg and other foxtures. How can we promote the PSl in Europe with such pathetic crowds to generate extra income and advertise the SA brand much better.

  • RauRau - 2010-09-21 08:10

    remember a while ago wen we were debating about the crowd on that double header of vasco pirates ajax...some people were saying Ajax is got a strong following and it was not becos Pirates was part of the double header.....who was wrong?

  • Roger - 2010-09-21 08:35

    The reason Ajax got so few supporters this time is because they played crap soccer the previous week in the cup tie against Swallows. Missing so many chances it was one of the most boring games you will ever see. If they keep winning in the league and playing good soccer I'm sure everyone will want to go to the stadium. People want to see exciting football.

  • Man on the street - 2010-09-21 08:59

    I attended the double header opening at CT stadium and it was a real great event! However, I soon realised that too many people did not respect other people's space. How they got into the stadium, not knowing their seat numbers is beyond me. Time and time again we had to politely ask people to leave our seats. I even once had to prove to security that I was not the one at fault (after asking people to leave the seats that we paid for). I would love to support the game more, but it seems that there is no control, this will sooner or later lead to anarchy!! I'd much rather watch from the safety of my home...

  • Craig - 2010-09-22 11:29

    There were 2 days of marketing for the Ajax vs. Platinum Stars game, I don't think you could of expected more than 7000. There needs to be something to attract spectators to the game. During the World Cup thousands of people without match tickets were on the fan walk, at the Waterfront and fan park, just to feel the vibe around the stadium and World Cup. PSL and AJAX CT should learn something from FIFA. Tickets go on sale in phases long before matchday and there's lots of hype about the game in the media. Why aren't there season tickets for the loyal supporters which could have other benefits or promotions from sponsors? The stadium is also a perfect place to promote the team. Not a single AJAX flag or supporters shirt on sale. Come on guys, get your act together and improve the stadium experience for those that come to support you.

  • jisYouCanTalkRubbish - 2010-10-06 20:04

    IF YOU WANT THE STADIUM THEN PUT UP YOUR HAND AND PAY FOR IT. WHY DO YOU EXPECT OTHERS TO FUND YOUR HABIT? MUST THE COUNCIL ALSO PAY FOR YOUR MOVIES? GET REAL. PWC PREDICTED THIS BEFORE THE BUILDING BEGAN.

  • Ajax CT Supporters Club Atlantic Seaboard/SCAS - 2010-10-10 23:31

    Join our Facebook group and lets make sure that Ajax can make Cpt Stad. their permanent home. We are the AJAX CT SUPPORTERS CLUB ATLANTIC SEABOARD! Our club has a passion for local football here in Cape Town, South Africa and we are true supporters of Ajax CT. We want to become known and followed at our home base at the Cape Town Stadium! So come and join us because Footballs Coming Home! Old or Young. Whether you have a passion for the game or for the GEES join our group and be part of the action and party. The Altantic Seaboard has got a brand new Stadium... namely, The Cape Town Stadium and it has been rumoured that Ajax CT will play their home games there. To continue the gees after the world cup we would like to embrace what we have learnt and seen from our foreign guests and show that we from the Atlantic Seaboard and the greater Cape Town regions have something unique to offer SA football. We will be singing like they do in Europe and local side Bloemfontein Celtic fans, Play drums like they do in South America, Play the Bugle as the Barmy Army do, wave flags as they do in Japan and have fun like we do in CAPE TOWN. We will aim to be liked and known as the KOP is at Anfield and the Strettford End is at Old Trafford. There are so many advantages of using the stadium, the fan walk, park and rides, new BRT system and awesome places to go before and after the matches so come show your support for the love of the game and Ajax! Any chants you have or other contacts to make flags, posters, banners, makarapas, etc plz let us know. What we will use and wear at matches 1-Ajax Shirts or Members T-Shirts 2-Urban Warrior Helmet 2-Ajax logo flag 3-Twirling flag 4-A marching Bass Drum 5-Bugle 6-Banners

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