PSL

Absa renews PSL sponsorship

2012-08-08 12:35
Irvin Khoza (Gallo)
Johannesburg - Absa and the Premier Soccer League (PSL) announced on Wednesday that an agreement has been signed that will extend Absa’s title sponsorship of the Absa Premiership until 2017.

Absa, recent winner of the top banking brand award in the Sunday Times Top Brands survey for the 6th year running, first secured the title sponsorship rights to South Africa’s most sought after prize in soccer in 2007. Wednesday’s renewal will run for five years until the end of the 2016/17 season.

Announcing the deal, the Absa Head of Marketing, Sizakele Marutlulle said: “The Absa Premiership is one of the best-known and most popular sporting properties in Africa and provides excellent support for our business and marketing strategies.

"We are delighted to extend the connection of the Absa brand with the Premiership and its passionate supporters across South Africa.”

“The PSL offers a fixture filled with week in and week out of emotional engagement with the loyal supporters and fans of the beautiful game. Listen carefully when the supporters of PSL clubs converse, they do not say their club won or lost, they say we won or we lost. This is the kind of ownership that cannot be achieved through generic advertising.

“It is astute of Absa to partner with the PSL in the delivery of this exciting Premiership whose winner is not predictable. The excitement is guaranteed to go to the wire. The Absa Premiership has given renewed meaning to the saying, it ain’t over until the fat lady sings," said Dr Khoza, the PSL chairperson.

“In the last two seasons the battle for the Absa Premiership crown have gone down to the last weekend and we look forward to another exciting season kicking off this weekend. We also want to thank the PSL for their support and partnership and look forward to another thrilling five years ,‘’ said Marutlulle.

Read more on:    absa  |  psl  |  soccer
NEXT ON SPORT24X

 

Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
8 comments
Comments have been closed for this article.
Live Video Streaming
  • Blitz
    Mon, 24 Nov 2014 @00:00
  • SS1
    Mon, 24 Nov 2014 @01:00
  • SS2
    Mon, 24 Nov 2014 @02:00
  • SS3
    Mon, 24 Nov 2014 @03:00
Video Highlights
Sport Talk

 

Quiz: Test your Rio Olympics memory!

Think you know what went on at the Rio Olympics? Prove it by tackling Sport24's ridiculously impossible yet highly addictive post-Games quiz!

 
 

Rio Olympics

GALLERY: SA's Rio Olympic medallists
As it happened: Rio Olympics - Day 17
Selecting 6 numbers turned Britain into Olympic superpower
Caster cranks up the heat in Rio semi
Fixtures
13 September 2016
Ajax Cape Town v Orlando Pirates, Cape Town Stadium 19:30
Highlands Park v Baroka FC, Makhulong Stadium 19:30
Polokwane City v Wits, Old Peter Mokaba Stadium 19:30
14 September 2016
Kaizer Chiefs v Platinum Stars, FNB Stadium 19:30
Free State Stars v Bloemfontein Celtic, Goble Park Stadium 19:30
Maritzburg United v Mamelodi Sundowns, Harry Gwala Stadium 19:30
SuperSport United v Chippa United, Lucas Moripe Stadium 19:30
Golden Arrows v Cape Town City, Prince Magogo Stadium 19:30
20 September 2016
Ajax Cape Town v Polokwane City, Cape Town Stadium 19:30
Baroka FC v Wits, New Peter Mokaba Stadium 19:30
Orlando Pirates v Cape Town City, Orlando Stadium 19:30
Logs
Team P W PTS
Previous Results

Date Home Team Result Away Team
Vote

When all is said and done in the 2015/16 Absa Premiership season, who will be crowned champions of South Africa?

 
 
Men
Women
Love 2 Meet
Sport24 on Twitter

Follow Sport24 news on Twitter

Featured

Follow all the action from the 2016 Rio Olympics. The highs, the lows, the tears, the smiles as the world's greatest athletes compete for gold, silver and bronze.

Latest blogs
 

Twitter Follow Sport24 on Twitter

Facebook "Like" Sport24's Facebook page

WIN Enter and win with Sport24!

BlackBerry Stay in the loop on your BlackBerry

RSS Feeds Sport news delivered really simply.

 
There are new stories on the homepage. Click here to see them.