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Cape Town - adidas has launched the Unite Mzansi Unite (UMU) Legacy auction, an exclusive opportunity for people all over the world to own framed signatures of prominent South Africans who signed the giant adidas Bafana Bafana jersey in support of the UMU campaign.
The auction is the final phase of the UMU campaign which managed to mobilise millions of South Africans to support the 2010 FIFA World Cup™ and the South African national football team – Bafana Bafana.
The prominent personalities who signed the giant adidas Bafana Bafana jersey (60m by 48m) had their signatures framed for the auction which kicks off on eBay tomorrow.
“As the world’s leading football brand, it was very important for us to leave a legacy after the World Cup that has a positive impact on South Africans. We therefore decided to select signatures from prominent South Africans who signed the jersey and we have had their signatures framed for people to purchase on ebay in order to raise funds for 46664,” says Deborah Miller, the Senior Communications Manager at adidas South Africa.
The list of framed signatures from prominent South Africans includes:
• Helen Zille (former Mayor of Cape Town and current Premier of the Western Cape Province)
• Danny Jordaan (Chief Executive of the Local Organising Committee of the 2010 FIFA World Cup™
• Lucas Radebe (former Bafana Bafana captain and adidas ambassador)
• Aaron Mokoena (current Bafana Bafana captain)
• Matthew Booth (current Bafana Bafana defender and World Cup squad member)
• Siphiwe Tshabalala (current Bafana Bafana midfielder and the scorer of the opening goal of the tournament)
• John Smit (current captain of the South African Rugby team)
• Graeme Smith (current captain of the South African Cricket team) and
• Baby Jake Matlala (former Boxing World champion).
President Jacob Zuma and Deputy President Kgalema Motlanthe are expected to throw their weight behind the campaign in the near future. The framed pieces of the jersey represent more than just the 2010 FIFA World Cup™, they represent a moment in South African history when the nation came together to host the maiden and most memorable World Cup on African soil.
“People around the world can bid on eBay to own a piece of this framed jersey highlighting the legacy part of the UMU campaign and supporting 46664. The giant jersey was a significant tool in the adidas’ UMU campaign because it was central in uniting South Africans behind the World Cup and the National team – Bafana Bafana,” adds Miller.
The massive yellow jersey toured the rest of South Africa over seven months:
• covering a distance of 27, 000 kilometres,
• visiting more than 300 towns and villages and
• passing through all 9 provinces South Africa and
• all the host cities receiving an overwhelming welcome along the way.
Each framed piece of the jersey is 1020mm wide by 840mm high and will be auctioned via http://members.ebay.com/ws/eBayISAPI.dll?ViewUserPage&userid=adidasumulegacy.
The auction will run for ten days and all proceeds go to the Nelson Mandela 46664 Foundation and adidas is encouraging everyone to contribute to this worthy cause.
The auction is the final phase of the UMU campaign which managed to mobilise millions of South Africans to support the 2010 FIFA World Cup™ and the South African national football team – Bafana Bafana.
The prominent personalities who signed the giant adidas Bafana Bafana jersey (60m by 48m) had their signatures framed for the auction which kicks off on eBay tomorrow.
“As the world’s leading football brand, it was very important for us to leave a legacy after the World Cup that has a positive impact on South Africans. We therefore decided to select signatures from prominent South Africans who signed the jersey and we have had their signatures framed for people to purchase on ebay in order to raise funds for 46664,” says Deborah Miller, the Senior Communications Manager at adidas South Africa.
The list of framed signatures from prominent South Africans includes:
• Helen Zille (former Mayor of Cape Town and current Premier of the Western Cape Province)
• Danny Jordaan (Chief Executive of the Local Organising Committee of the 2010 FIFA World Cup™
• Lucas Radebe (former Bafana Bafana captain and adidas ambassador)
• Aaron Mokoena (current Bafana Bafana captain)
• Matthew Booth (current Bafana Bafana defender and World Cup squad member)
• Siphiwe Tshabalala (current Bafana Bafana midfielder and the scorer of the opening goal of the tournament)
• John Smit (current captain of the South African Rugby team)
• Graeme Smith (current captain of the South African Cricket team) and
• Baby Jake Matlala (former Boxing World champion).
President Jacob Zuma and Deputy President Kgalema Motlanthe are expected to throw their weight behind the campaign in the near future. The framed pieces of the jersey represent more than just the 2010 FIFA World Cup™, they represent a moment in South African history when the nation came together to host the maiden and most memorable World Cup on African soil.
“People around the world can bid on eBay to own a piece of this framed jersey highlighting the legacy part of the UMU campaign and supporting 46664. The giant jersey was a significant tool in the adidas’ UMU campaign because it was central in uniting South Africans behind the World Cup and the National team – Bafana Bafana,” adds Miller.
The massive yellow jersey toured the rest of South Africa over seven months:
• covering a distance of 27, 000 kilometres,
• visiting more than 300 towns and villages and
• passing through all 9 provinces South Africa and
• all the host cities receiving an overwhelming welcome along the way.
Each framed piece of the jersey is 1020mm wide by 840mm high and will be auctioned via http://members.ebay.com/ws/eBayISAPI.dll?ViewUserPage&userid=adidasumulegacy.
The auction will run for ten days and all proceeds go to the Nelson Mandela 46664 Foundation and adidas is encouraging everyone to contribute to this worthy cause.
