International

Real seal multi-million Telefonica deal

2017-03-30 20:03
Real Madrid (File)

Madrid - Real Madrid signed a  €15-million sponsorship deal with Spanish telecommunications giant Telefonica on Thursday, the European champions said.

The two-year agreement will swell Real's coffers once more -- Deloitte's Football Money League 2017 puts the Champions League winners third only to Manchester United and then great rivals Barcelona for annual revenue.

"This deal looks to strengthen our ambitions for today and tomorrow. Millions of our club's fans will be connected with the day-to-day workings of the club and the players," said Real president Florentino Perez as the tie-up was unveiled at the Santiago Bernabeu.

Jose Maria Alvarez-Pallete, boss of Telefonica, added: "It is an honour for Telefonica to be the digital sponsor of Real Madrid."

The sponsorship deal, which will run to the end of the 2017-2018 season, is just the latest for Real, who also have partnerships with Abu Dhabi's IPIC (International Petroleum Investment Company) and have the airline Emirates on their shirts

Read more on:    real madrid  |  soccer
NEXT ON SPORT24X

What To Read Next

 

Read News24’s Comments Policy

Live Video Streaming
Video Highlights
Sport Talk

 
 
Men
Women
Love 2 Meet
Sport24 on Twitter

Follow Sport24 news on Twitter

Featured

The 2017/18 PSL season is under way. Can Bidvest Wits defend their title? Will Soweto giants Kaizer Chiefs or Orlando Pirates emerge victorious? Or will the bookies' favourites, Mamelodi Sundowns, taste success for a record eighth time? Stay glued to Sport24 to find out!

Latest blogs
Vote

Do you think SAFA made the right choice in appointing Stuart Baxter as head coach of Bafana Bafana?

Twitter Follow Sport24 on Twitter

Facebook "Like" Sport24's Facebook page

WIN Enter and win with Sport24!

BlackBerry Stay in the loop on your BlackBerry

RSS Feeds Sport news delivered really simply.

 
There are new stories on the homepage. Click here to see them.