London - Ex-Sunderland manager David Moyes was on Friday fined $38 000
for suggesting to a female reporter in March she might "get a slap",
England's Football Association announced.
Moyes, 54, made the remark, for which he apologised, to BBC
reporter Vicki Sparks following Sunderland's 0-0 draw with Burnley in the
Premier League on March 18.
The FA said Moyes' remarks were "improper and/or
threatening and/or brought the game into disrepute".
Moyes was unhappy with one of Sparks' questions and said to
her: "You were just getting a wee bit naughty at the end there, so just
watch yourself. You still might get a slap even though you're a woman. Careful
the next time you come in."
Although the interview was over at the time Moyes made his
remark, the camera was still running and footage of the incident was published
three weeks later by a national newspaper.
Moyes was contrite about the incident when questioned at a
subsequent press conference.
"In the heat of the moment, I made a mistake in my
comments to a BBC reporter, which I profoundly regret. I was disappointed with
myself for it," said Moyes, who resigned as Sunderland boss following
their relegation from the Premier League.
"I subsequently phoned the reporter and apologised,
which she accepted. It's not my character, it's not my type, as most people
know and once again I apologise for it."
The club described Moyes' conduct as "wholly
unacceptable" but stood by him as he attempted - in vain - to preserve
Sunderland's status among the English footballing elite.
Moyes denied the charge but the FA's independent regulatory
commission upheld it.