International

Hisense sign on for Euro 2016

2016-01-14 13:30
Euro 2016 (AP Photo)
  Video

Joe Allen scored a vital equalising goal against Arsenal in the dying minutes of their English Premiership encounter and Liverpool manager, Jurgen Klopp could not contain his excitement.

Nyon - UEFA says it has signed a deal with consumer electronics firm Hisense as the first Chinese sponsor of the European Championship.

UEFA says Hisense completes the lineup of 10 top-tier commercial partners for the June-July soccer tournament in France.

The value of the deal, which includes other UEFA national-team competitions through 2017, was not disclosed.

Hisense adds European soccer to a growing sports marketing portfolio with includes the NASCAR.

The Chinese firm began title sponsorship last year of a NASCAR race at Atlanta.

Read more on:    hisense  |  uefa  |  euro 2016  |  soccer
NEXT ON SPORT24X

What To Read Next

 

Read News24’s Comments Policy

Live Video Streaming
Video Highlights
Sport Talk

 
 
Men
Women
Love 2 Meet
Sport24 on Twitter

Follow Sport24 news on Twitter

Featured

Big month in the world of golf as the FedEx Cup concludes on the PGA Tour, the Race to Dubai gathers steam on the European Tour and the Sunshine Tour offers local golfers the chance to bank some cash. Oh, and not forgetting the USA v Europe Ryder Cup showdown at Hazeltine!

Latest blogs
Vote

Who was the best summer signing in the EPL?

Twitter Follow Sport24 on Twitter

Facebook "Like" Sport24's Facebook page

WIN Enter and win with Sport24!

BlackBerry Stay in the loop on your BlackBerry

RSS Feeds Sport news delivered really simply.

 
There are new stories on the homepage. Click here to see them.