Miami - Former NBA executive Philippe Moggio has been appointed as the new general secretary of CONCACAF, it was announced Thursday, in the latest move designed to help improve the scandal-tainted organization's image.
Moggio, the NBA's former senior vice president and managing director for Latin America, will also serve as CONCACAF's chief executive when he starts work on June 13, a statement said.
CONCACAF, the governing body for football in North America, Central America and the Caribbean, has been battered by allegations of corruption in the year since US justice authorities launched a series of raids targeting graft in world football.
The last three presidents of CONCACAF -- Honduras's Alfredo Hawit, Jeffrey Webb of the Cayman Islands and Jack Warner of Trinidad and Tobago -- have all been indicted in the US on corruption charges.
The appointment of Moggio, a respected administrator from outside the sphere of football, is part of exhaustive reforms launched by CONCACAF aimed at cleaning up the organization's reputation.
"As the Confederation continues reforming its corporate governance structure, the key appointment of Philippe Moggio as general secretary adds yet another layer of stability to our business operations, allowing us to better serve our member associations, partners and fans of the world's greatest game," CONCACAF President Victor Montagliani said in a statement.
"Philippe is an outstanding leader who brings a broad vision, passion, creativity, and strong sports marketing experience that will enable the Confederation to continue developing football throughout the region."
Moggio said in the statement he was looking forward to building on CONCACAF's reforms.
"My focus is to continue implementing the reforms while leading the front office in strengthening our business performance to further position CONCACAF as a leading sports organization," the French-Colombian native added.
Before working with the NBA, Moggio spent nearly 10 years working in investment banking covering the United States and Latin America, for Banc of America Securities and ABN AMRO/ING Barings.