PUMA to buy stake in Dortmund

2014-08-21 15:32
Borussia Dortmund (AFP)

Frankfurt - PUMA, the German maker of sportswear and equipment, said on Thursday it intends to acquire up to 5 percent of soccer club Borussia Dortmund.

"Sports company Puma intends to take a direct stake in Borussia Dortmund, having sponsored the football club since 2012," it said in a statement.

It would do so by acquiring up to 5.0 percent of the club's share capital via a capital increase announced by Borussia Dortmund earlier.

The move would "underpin our long-term, strategic partnership and to intensify the cooperation with one of Germany's top clubs," Puma said.

"As one of the top clubs in Germany and Europe, Borussia Dortmund is the perfect fit for Puma, increasing its brand awareness on a national and international level," said Puma chief executive Bjorn Gulden.

Hans-Joachim Watzke, managing director of Borussia Dortmund said the partnership "brings not only financial benefits for Borussia Dortmund, but we are also looking forward to intensive networking with our innovative sponsor in Germany and abroad."

Puma has been Borussia Dortmund's technical partner since July 2012, providing official playing kits for all associated Borussia Dortmund teams, including the senior men's and youth teams as well as replica kits, fanwear and other merchandise.

Borussia Dortmund is planning to issue up to 24.5 million new shares at 4.66 euros ($6.18) each.

With the 114.40 million euros raised, Borussia Dortmund would use 40 million euros to cut its debt, it said.

The soccer club's shares were trading at 4.92 euros on the Frankfurt stock exchange on Thursday.

Read more on:    dortmund  |  bundesliga  |  soccer

What To Read Next


Read News24’s Comments Policy publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Comments have been closed for this article.
Live Video Streaming
Video Highlights
Sport Talk

Live scoring

Love 2 Meet
Sport24 on Twitter

Follow Sport24 news on Twitter


With the Absa Premiership in full swing, who will be crowned champions when all is said and done? Will Mamelodi Sundowns defend their title? Or can Kaizer Chiefs, Orlando Pirates or Bidvest Wits mount a serious challenge? Stay glued to Sport24 to find out!

Latest blogs

Who was the best summer signing in the EPL?

Twitter Follow Sport24 on Twitter

Facebook "Like" Sport24's Facebook page

WIN Enter and win with Sport24!

BlackBerry Stay in the loop on your BlackBerry

RSS Feeds Sport news delivered really simply.

There are new stories on the homepage. Click here to see them.