He tweets, he scores

2011-11-02 14:20
The football jersey of the future? (File)
Cape Town – It seems social networking has taken sport branding to a new level as first Valencia CF and now Jaguares de Chiapas have used Twitter to raise their respective profiles.

Valencia’s financial woes have been well documented for the better part of four seasons and with the club still in considerable trouble and no apparent hero on the horizon, the club decided to place the club’s Twitter handle in the space normally reserved for the club’s primary shirt sponsor in an effort to actually gain a new shirt sponsor.

Now it seems Los Jaguares, a Mexican Primera division side, have taken this new phenomenon to the next level.

Instead of placing their own Twitter handle on the front of the shirt, they have decided to replace the players names, which usually appear on the back of the players’ shirts either above or below their squad number, with their personal Twitter handles in addition to the club’s official sponsor's Twitter handle, something the Daily Mail claims Manchester United defender, Rio Ferdinand (@rioferdy5) already joked about on his Twitter profile.

Jaguares, formed in 2002, is a club very much still in its infancy and yet to win a domestic league title, but has already won 3 Chiapas Cups and reached the Copa Libertadores quarter-finals this season.

“Conscious of the age we live in, where we can all stay in touch through the internet no matter how distant, Jaguar launched a campaign and carried out various activities linked to Twitter,” the club explained in a statement.

“In football as in life, 140 characters are enough to decide which side you're on.”

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