News24

'Fans can save SWC stadia'

2012-07-12 13:33

Johannesburg - South Africans must watch less TV and more live events so stadiums used for the 2010 Soccer World Cup do not become white elephants, SA Football Association (SAFA) CEO Robin Petersen said on Thursday.

“We’ve got so much football on television that people’s lifestyles have changed,” Petersen said at The New Age business briefing in Sandton.

“People prefer to sit back and change the channel between two or three matches, rather than going to the games, so we need to change our lifestyle.”

Cape Town Stadium, which was controversially not awarded matches for next year’s Africa Cup of Nations tournament, is considered among the facilities not being used to its full advantage.

The Western Cape region of the Congress of SA Trade Unions called earlier this month for the stadium to be converted into low-cost housing, with Western Province Rugby reluctant to move from Newlands to the newly-built complex.

While some stadiums did not have resident sports teams, Petersen said the multi-million rand facilities could be utilised for other events, such as live concerts, as some already were.

People, however, were not turning up in numbers to support events, and Petersen believed that was the major concern.

“If they bring rugby to Cape Town Stadium, which is the plan, it will do very well.

“Soccer City (in Johannesburg) and the (Peter Mokaba) stadium in Polokwane are doing fine, but it's not about holding more events, it's about drawing the crowds.”

SAPA

Comments
  • warren.carne.9 - 2012-07-12 11:45

    So perhaps we now have the real answer why SABC is so lazy in securing TV deals to broadcast SA Football matches?

      geoff.liddiard - 2012-07-12 14:24

      I wonder if Mr Pietersen remembers the "bonus" money paid to various people for the huge new contract with Multichoice. Do you think Multichoice will prefer it if the fans stop watching TV and go to the stadiums????

      Squeegee - 2012-07-12 14:28

      I must change my lifestyle to save a stadium....?! Go run into a wall!

      Rob.Trianglem - 2012-07-12 14:29

      I wonder if he goes to all the games. Maybe he should change his lifestyle. Much better to stay at home and watch the games at least you can drink without getting caught and as he says flip between channels, What a life!!!

      gieljam.gomtor - 2012-07-12 17:28

      I already watch the minimum TV because all the propaganda and local crap. If I watch less I can just as well throw the TV away and start saving my lisence fee money

      gieljam.gomtor - 2012-07-12 17:33

      Fat cats the lot of them only playing to the tune of the "real owners " If they don't soon get the right players into this Banana Bunch they will soon be looking for lunch else where.

  • lionel.kemm.9 - 2012-07-12 11:47

    What a load of rubbish,firstly bring the ticket prices down then we might think about it.Secondly you wanted to impress Fifa with these fancy stadiums now we must sort out your rubbish.

      sam.louw - 2012-07-12 12:12

      I agree fully with the ticketing prices. e.g. if tickets are kept at R40 with kids under 16 paying R20; and you market it to greater Cape Town then getting 30 000 people to attend could get the stadium R1mil at the gate. If the stadium can guarantee consistent attendance more food and advertising will be sold. We therefore have three revenue streams right there. With 30 000 people weekly at the stadium for half the year, more pressure can be put on Metrorail and Golden Arrow to run extra trains and buses on game days. once logistics is solid then building a new tradition of watching football with "mom and dad" will rise over time.

      nico.smit.1272 - 2012-07-12 12:56

      Lionel.kemm9 - I have to agree with you on that one, secondly the prices of the eats in drinks in the stadiums is just as rediculous,and thenthe variety is not much to write home about. People would like to go and watch the live games but at an average cost of R 200 per person not including the ticket price, normal South African can just not afford that.

  • koos.vandermerwe.338 - 2012-07-12 11:49

    Donate it to the WPRU, that would make a lot of sense.

      Freddie - 2012-07-12 12:31

      You might have to buy Newland's of them as a sweetener. The overriding factor in favour of WPRU staying at Newland's is that they own it and it costs nothing. Any move to another stadium will cost something.

      Cyrus - 2012-07-12 16:16

      At this point perhaps its better for everyone to just make a straight swap between the two stadiums. CPT stadium is a loss making stadium in any case.

  • docnoo.boddy - 2012-07-12 11:58

    Did you ask the public whether they wanted a multimillion white elephant before you built it? Now we, the public are asked to rescue it. Turn it into low cost housing, at least all the millions made by SAFA will be good for the poor, who lets face it, benefited absolutely nothing from the WC.

  • luke.sportify - 2012-07-12 11:58

    well do some decent marketing and dont charge to much make sure the people running the stadiums know what they are doing

  • ken.sudding - 2012-07-12 11:59

    Yes Robin. \r\nAs soon as the sporting bodies stop ripping people off.\r\nReason as you may, a day out to a sorting event costs an ARM and a LEG for many fans.

  • leon.j.steyn - 2012-07-12 12:12

    TV Licence for one year = R250. DSTV Premium per day = R19. Ticket to the stadium for a game worth going (and a good view) = stupendously overpriced. I'm staying in front of my TV, thanks.

  • danmotaung - 2012-07-12 12:23

    Hahaha Robin, tell the Bafana Bafana players to show dedication and thinking ability on the field of play and I will part with my R100 to come watch them. The same should happen with PSL teams who are the worst marketers of their brands. I remember during the times of Abdul Bhamjee soccer matches involved a number of pre-match activities (mini concerts, competitions etc.) that drew crowds by their thousands. Today teams are concerned about getting sponsors and neglect the paying public.

  • Ingrid - 2012-07-12 12:27

    When Cricket and Rugby offered to go in with SAFA and Mr Danny Jordaan and his cadres they said NO they have their own agenda and now the tax payer is stuck with these white elephants, also what happened to the R20 million that was wasted on Hospitality Tents for Mogail City and other Municipalities on their employees and their cadres and no one else was invited to. This is a typical case of I TOLD YOU SO.

      gladstone.dyonase - 2012-07-12 14:55

      Ingrid you stupid nobody and those rugby, cricket boers of yours, that F in SAFA stands for Football!

  • bhutlunga.tsolekile - 2012-07-12 12:44

    l

  • bernard.wessels.79 - 2012-07-12 12:53

    Bring back Hellenic, Cape Town City, Durban City and those soccer teams and I will go and watch, else you sit with the hangover of the World Cup. TOLD YOU SO !!!!

  • boeretroos.redakteur - 2012-07-12 12:56

    You built it - but they wont come ! ! Empty stadiums reflect the sparce intelligence of the conspirors. Another failed project by a failed state.

  • Richard - 2012-07-12 13:04

    Sadly Cape Town is run by an "enemy" namely the DA thus it gets screwed by SAFA at every possible turn. In addition, sadly our soccer fans in South Africa support MOSTLY only 2 teams, both of which HAD home stadiums in Orlando, Soccer City and Ellis Park LONG BEFORE SWC. So who is to blame? The FANS? Or SAFA and SWC organizers who did not engage OTHER sporting codes (E.G RUGBY) before BUIDLING THE WHIT ELEPHANTS they now blame us for not filling? I would ask Danie Jordaan to GIVE BACK HIS BONUS and come and fix this legacy he has given us!!!! Come now Jordaan????

      Richard - 2012-07-12 13:06

      Read Danny Dawie, whatever we know who is the blame and needs to FIX IT. Better late than never.

  • NguVala - 2012-07-12 13:05

    What the CEO is forgeting is that, superstars, beautiful football and goals bring fans to stadiums. The PSL is a circus at best, top goal-scorers have been consistently under 20 for the past few seasons. Football on the pitch is super boring, no flair and lacks quality. What SA teams need to learn is that they are selling a product and it needs marketing. Our players become \prima-dona's\ when they get paid R1000 000 per annum instead of wanting more and really capitalizing on their commercial value... Things have to improve drastically before people go to watch these wannabes!

  • warren.fourie.52 - 2012-07-12 13:20

    With regard to Cape Town stadium my feelings are that WPRU are letting their fans down, Newlands as a stadium is past its sell by date the sight lines are appalling and the catering is a absolute joke. I refuse to watch rugby at Newlands and I think more people should take that stance. Can you imagine anything better than watching the all blacks getting thumped in our new fantastic cape town stadium. The argument that WPRU owns Newlands is incredibly narrow minded the potential revenue a mixed use development in Newlands could generate must be vast. Its time WPRU started thinking about their fans and move to Greenpoint

  • lunga.biyela.5 - 2012-07-12 13:28

    The problem in SA is that there is too much footy on TV. If you live in Manchester, you will not be able to watch a Man United home game on TV. That cannot happen in SA.

  • helmut.smrz - 2012-07-12 13:49

    Who createt the withe elephant ? Now you can ride them

  • john.loveland.9 - 2012-07-12 13:50

    I'm sure that if South Africans wanted to go to the stadiums they would..... but they don't so why should they change their lifestyles because of white elephants the government created

  • dino.naidoo.5 - 2012-07-12 14:16

    most people support chiefs and pirates. so home support needs to increase.also ticket prices need to reduced. the sa tax payers have not benefitted from the world cup,only the hotels have. they need to lower prices 4 sa people.

  • dino.naidoo.5 - 2012-07-12 14:16

    most people support chiefs and pirates. so home support needs to increase.also ticket prices need to reduced. the sa tax payers have not benefitted from the world cup,only the hotels have. they need to lower prices 4 sa people.

  • brandon.stephenson.946 - 2012-07-12 14:26

    Then lower the ticket prices !

  • mark.ross.779 - 2012-07-12 14:35

    In England they often don't broadcast premier league matches live in an effort to get people to go to the stadiums. In fact we get much better coverage all the way here in SA than they get domestically.. I'd hate that though.. Hope they don't go this route

  • dirk.abrolat - 2012-07-12 14:40

    Its not the ticket prices they need to change.Its the price of all the extras at the stadiums. I bought tickets for the next game at soccer city and was surprised R 40,00 R60,00 and the R 150,00 the most expensive. It is reasonable but then pay the car guard R50,00 the first cold drink R15,00 ( nearly double the price of some retailers) the first hot dog R 25,00. Then it gets expensive. There is no extra activities other than the soccer. If you stay at home everybody can do what they want to. For a 2 liter cold drink only R 14,49.For a family of four it makes sense to stay at home.

  • Tommy - 2012-07-12 14:49

    Sound of U2 in Cape Town Stadium sounded like my portable wireless not tuned in.

  • werner.vandermerwe.16 - 2012-07-12 14:59

    Personnaly SA soccer is boring! Secondly, I can't smoke, can't drink, which costs a fortune ar stadiums!\r\n\r\nAt home, I can watch on big screen pause on PVR. Don't have to stand in a que for the toilet, sit on comfortable coach, have a braai, drink as much as I like, walk to bed and sleep.\r\n\r\nI don't't get cold and wet when it rains, no smelly person sitting next to me, and a lot less noise! So why must I pay for something that was build, when we already had plenty of them!\r\n\r\nIt was build to meet a promised 500 000 jobs, that was not accomplished either.

  • stuart.mcconnell.58 - 2012-07-12 15:43

    The reality Mr Pietersen is that the Sports Federations sell the TV rights for millions to fund themselves. Absolutely agree with Warren and Geoff. How would Multi choice generate advertising venue if fans change their habits and went to stadiums? Maybe just maybe there are too many fixtures for fans to afford going to stadiums for every game played, maybe more quality less quantity would be a better idea.

  • mark.haupt.31 - 2012-07-12 16:08

    The ANC used our money to build the stadia, now you want us to use our money, again, to prove that they didn't make a mistake. Guess what? It's not going to happen.

  • Cyrus - 2012-07-12 16:15

    Simple, improve local footballing quality and you improve your fan base. Also PSL is not well marketing. Dont expect fans to rush to stadiums just for the sake of saving stadiums.

  • lekkeperd.chevyss - 2012-07-12 16:15

    What a useless piece of news!

  • michael.kleber.376 - 2012-07-12 17:56

    At R600 a month to get decent tv i can't afford to also go to the stadium , its a no brainer i need to get my R600 worth

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