Soccer

FIFA: Brazil must have beer

2012-01-19 09:16
Jerome Valcke (Gallo)

Rio de Janeiro - Beer will be sold at the 12 venues of the 2014 World Cup finals, FIFA general secretary Jerome Valcke said on Wednesday as he attempted to close all further discussion on a controversial issue in Brazil.

Voting on the bill for the Soccer World Cup Law has been held up over differences between the tournament hosts and world soccer's governing body, notably on the sale of alcoholic drinks at sports venues which is banned in Brazil.

The bill was scheduled to have been voted on by the chamber of deputies at the end of last year but it has been delayed by several issues including the sale of beer, with FIFA demanding protection of sponsors' trademarks.

"Alcoholic drinks are part of the FIFA World Cup, so we're going to have them. Excuse me if I sound a bit arrogant but that's something we won't negotiate," Valcke said.

"The fact that we have the right to sell beer has to be a part of the Law," he told the foreign press corps in an interview in Rio de Janeiro, where on Thursday he will hold a meeting with the World Cup local organizing committee (LOC).

Alcoholic drinks have been banned in Brazil's stadiums since 2003 as part of the Supporters' Statutes, aimed at preventing violence among hardcore fans at football matches.

Alexandre Padilha, health Minister in President Dilma Rousseff's government, and other members of parliament linked to health matters have put pressure on Congress to maintain the ban in the World Cup Law.

One of FIFA's longest-standings sponsors is the US brewer Budweiser, which belongs to the world's biggest beer-selling group Anheuser-Busch InBev.

"Our partner here is in fact a Brazilian company," said Valcke referring to the local AmBev which is part of AB InBev.

Another point of discord between the government and FIFA is half-price tickets for students and senior citizens which is the rule in Brazil.

Valcke said this issue would be resolved by creating a special category of tickets worth $25 each with 300 000 available for the group phase to several groups of people including students and the elderly.

He said, however, there needed to be strict controls of the people who qualified for these tickets.

"It's unfair if a person who can afford a category one ticket buys a category four ticket. We must guarantee this won't happen because apparently it's very easy to obtain a student card here," Valcke said.

Read more on:    jerome valcke
NEXT ON SPORT24X

 

Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
25 comments
Add your comment
Comment 0 characters remaining
Live Video Streaming
Video Highlights
Sport Talk

Live scoring

 

6 impressive camping tips

Check out these great tips that will make your camping experience so much better!

 
 

Where were you when you last felt alive?

Free outdoor yoga classes
Watch: 5 skills to improve your BMX riding
Action camera for all occasions
Tips on how to set your fitness goals
 
 
Men
Women
Love 2 Meet
Featured

Got something you'd like to get off your chest? Got a burning desire to air an opinion? If so, be sure to sign-up on Sport24's FORUM!

Latest blogs
Vote

Who is the best new player in the English Premiership this season?

Twitter Follow Sport24 on Twitter

Facebook "Like" Sport24's Facebook page

Newsletters Sign up for the Morning Glory, Super 15 and Soccer newsletters

WIN Enter and win with Sport24!

Mobile Sport24 on your mobile phone - WAP, alerts, downloads, services

Forum Have your Say on Sport24's brand new Forum!

BlackBerry Stay in the loop on your BlackBerry

iPhone Latest Sport24 news on your iPhone

RSS Feeds Sport news delivered really simply.

Blogs Yes your opinion counts. Get it out there

 
There are new stories on the homepage. Click here to see them.