Euro 2012

Bendtner 'flashes' for bookie

2012-06-13 20:51
Nicklas Bendtner (AP)

Lviv, Ukraine - Nicklas Bendtner could face UEFA action for ambush marketing after he scored his second goal in Denmark's 3-2 loss against Portugal.

Bendtner's celebration on Wednesday including lifting his shirt and dropping his shorts slightly to reveal a gambling firm's name on his underpants.

Minutes later, the bookmaker sent a Twitter message with a photograph claiming that Bendtner was wearing his lucky underwear.

UEFA regulations for Euro 2012 require that "all kit items worn during the final tournament must be free of any sponsor advertising."

UEFA has sent a member of its marketing department to monitor each match for attempts to circumvent strict rules to protect official sponsors.

Read more on:    euro 2012  |  nicklas bendtner  |  soccer
NEXT ON SPORT24X

 

Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
2 comments
Add your comment
Comment 0 characters remaining
Live Video Streaming
  • SS3
    Mon, 28 Jul 2014 @04:00
  • SS4:
    Mon, 28 Jul 2014 @05:00
  • SS7:
    Mon, 28 Jul 2014 @06:00
  • SS5:
    Mon, 28 Jul 2014 @06:00
Sport Talk

Vote

How much interest do you have in the Euro2012 championships?

 
 
Featured Blog

Dave ask if you would like to meet your local sports heroes and stand the chance to win prizes to the value of over R40 000.

Latest blogs
 

Twitter Follow Sport24 on Twitter

Newsletters Sign up for the Morning Glory, Super 15 and Soccer newsletters

Blogs Yes your opinion counts. Get it out there

WIN Enter and win with Sport24!

Mobile Sport24 on your mobile phone - WAP, alerts, downloads, services

BlackBerry Stay in the loop on your BlackBerry

iPhone Latest Sport24 news on your iPhone

Facebook "Like" Sport24's Facebook page

TV schedule Plan your couch time with our searchable sport TV guide

RSS Feeds Sport news delivered really simply.

 
There are new stories on the homepage. Click here to see them.