English Premiership

Sportpesa named official Hull City Sponsor

2016-07-26 10:56
Hull City (File)

Cape Town - Online betting firm SportPesa has become the first African company to sponsor an English Premier League club after it signed a three-year deal with Hull City.

The firm will have its name and company logo on Hull City's home, away and third shirts for the 2016/17, 2017/18 and 2018/19 seasons, according to information on the club's website.

"The new sponsorship deal is the most lucrative in the Club’s proud 112-year history," read a statement on the Tigers website.

SportPesa Chief Executive Officer Ronald Karauri said: “This is a big milestone for SportPesa as it marks the scaling of a Kenyan brand into the global market.

"The SportPesa platform will now be available in the United Kingdom and later in the year present in several African countries. One year from now we will have [a] presence in at least four continents.

“Part of our deal will see The Tigers be the first English Premier League team ever to come to Kenya to play a select side as part of our campaign towards having Kenya compete in the World Cup for the first time in 2022.”

The deal whose monetary value was not revealed by either party is believed to be worth millions of Sterling Pound.

Simon King, Hull City’s Commercial Manager, said: “We are delighted to form a three-year partnership with SportPesa.

“SportPesa are so much more than a betting brand, this is a company with a huge footprint across grassroots sport in Kenya, as well as the rest of Africa.

“The deal is by far the largest in our history and a sign of our ambition to grow our Club and become a household name in our sport globally," said Mr King.

Immediately after the signing of the deal, the EPL side posted on its twitter handle pictures of its players modelling the kit at the KCOM Stadium and another of Karauri displaying Hull’s new home kit with SportPesa’s name and logo, their new shirt sponsors, emblazoned at the front.

The partnership with Hull City comes in the wake of what is seen as vicious expansionist strategy by the bookmakers, which has seen them enter into other deals with the Kenya Rugby Union (Sh 607 million), Kenyan Premier League (Sh 450 million), Gor Mahia (Sh 325 million), AFC Leopards (Sh 225million), amongst others.

Read more on:    hull city  |  english premiership  |  soccer
NEXT ON SPORT24X

What To Read Next

 

Read News24’s Comments Policy

Live Video Streaming
Video Highlights
Sport Talk

Fixtures
26 September 2016
Burnley v Watford, Turf Moor 21:00
30 September 2016
Everton v Crystal Palace, Goodison Park 21:00
01 October 2016
Swansea City v Liverpool, Liberty Stadium 13:30
West Ham United v Middlesbrough, Olympic Stadium 16:00
Sunderland v West Bromwich Albion, Stadium of Light 16:00
Hull City v Chelsea, The KC Stadium 16:00
Watford v Bournemouth, Vicarage Road 16:00
Logs
Team P W PTS
Previous Results

Date Home Team Result Away Team
Vote

Will Jose Mourinho lead Manchester United to the English Premiership title in 2016/17?

 
 
Men
Women
Love 2 Meet
Sport24 on Twitter

Follow Sport24 news on Twitter

Featured

Big month in the world of golf as the FedEx Cup concludes on the PGA Tour, the Race to Dubai gathers steam on the European Tour and the Sunshine Tour offers local golfers the chance to bank some cash. Oh, and not forgetting the USA v Europe Ryder Cup showdown at Hazeltine!

Latest blogs
 

Twitter Follow Sport24 on Twitter

Facebook "Like" Sport24's Facebook page

WIN Enter and win with Sport24!

BlackBerry Stay in the loop on your BlackBerry

RSS Feeds Sport news delivered really simply.

 
There are new stories on the homepage. Click here to see them.