English Premiership

Leicester to bank more than £150m

2016-05-03 11:28
Danny Drinkwater (Getty Images)

London  - Leicester City are on course for a windfall of more than £150m for winning the English Premier League, a new study said.

The money would come from the Premier League's huge television revenues, playing in the Champions League, new sponsorship and higher gate receipts, the Repucom sports data firm said.

Leicester became England's most unlikely champions after Tottenham Hotspur failed to get the win at Chelsea on Monday that would have extended the Premier League race for another weekend.

According to the study, Leicester are set "to make over £150m"  from claiming the Premier League title.

The cash would come from:

- Potentially more than £90m from winning the Premier League against 72 million when they came 14th last season.

- They would get £33m just for appearing in the group stages of next season's Champions League, with another £3m waiting in performance bonuses.

- A third place finish in their group would guarantee a place in the Europa League and another £20m.

- Higher match day and commercial revenues could bring another £10m-£15m.

Repucom said: "Leicester City FC's real commercial potential will become clearer in the season break as brands vie to associate themselves to the club and in turn, the league winners aim to maximise the returns their status could command."

The spectactular rise by Claudio Ranieri's side has seen their TV audiences increase by more than 23% around the globe, which increases their value with potential sponsors, the study said.

British television audiences have risen 29% from 785,000 to more than one million a game. In Italy, Ranieri's home country, television viewing of the team has doubled.

Repucom said increasing its worldwide fan base "remains central to realising the club's full potential". It said Leicester's social media growth highighted how much the club could increase earnings.

The number of followers of Leicester's Facebook page has risen 540% over the season to more than three million "representing one of the fastest growing accounts of any sports team globally."

The 500,000 followers in Algeria - the home country of star player Riyad Mahrez - represents Leicester's largest fan base, having risen from 23,000 at the start of the season.

The 221,000 followers in Thailand - home country of Leicester owner Vichai has grown 117% over the season.

The 155,000 in Italy has risen from 6,000 when the campaign began.


What To Read Next


Read News24’s Comments Policy

Live Video Streaming
Video Highlights
Sport Talk

22 October 2016
Bournemouth v Tottenham Hotspur, Vitality Stadium 13:30
Arsenal v Middlesbrough, Emirates Stadium 16:00
Leicester City v Crystal Palace, King Power Stadium 16:00
Swansea City v Watford, Liberty Stadium 16:00
West Ham United v Sunderland, Olympic Stadium 16:00
Hull City v Stoke City, The KC Stadium 16:00
Burnley v Everton, Turf Moor 16:00
Liverpool v West Bromwich Albion, Anfield 18:30
23 October 2016
Manchester City v Southampton, Etihad Stadium 14:30
Chelsea v Manchester United, Stamford Bridge 17:00
29 October 2016
Sunderland v Arsenal, Stadium of Light 13:30
Manchester United v Burnley, Old Trafford 16:00
Middlesbrough v Bournemouth, Riverside Stadium 16:00
West Bromwich Albion v Manchester City, The Hawthorns 16:00
Watford v Hull City, Vicarage Road 16:00
Tottenham Hotspur v Leicester City, White Hart Lane 16:00
Crystal Palace v Liverpool, Selhurst Park 18:30
Team P W PTS
Previous Results

Date Home Team Result Away Team

Will Jose Mourinho lead Manchester United to the English Premiership title in 2016/17?

Love 2 Meet
Sport24 on Twitter

Follow Sport24 news on Twitter


With the Absa Premiership in full swing, who will be crowned champions when all is said and done? Will Mamelodi Sundowns defend their title? Or can Kaizer Chiefs, Orlando Pirates or Bidvest Wits mount a serious challenge? Stay glued to Sport24 to find out!

Latest blogs

Twitter Follow Sport24 on Twitter

Facebook "Like" Sport24's Facebook page

WIN Enter and win with Sport24!

BlackBerry Stay in the loop on your BlackBerry

RSS Feeds Sport news delivered really simply.

There are new stories on the homepage. Click here to see them.