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Cape Town - West Ham United co-owner David Gold feels the club and supporters deserved to get more money from the sale of Dimitri Payet to Marseille.
The Hammers sold the Frenchman back to his former employers for £25m in January, after he handed in a transfer request and refused to play for them.
Gold believes the fee should have been closer to £35m, but added that Payet's behaviour made it difficult to negotiate.
"My only regret I suppose is that he was sold for £25m and I think he was worth more," Gold told Sky Sports.
"I think in an open market he would have fetched £30-35m. I think the fans feel a bit cheated and that they didn't get full value.
"He insisted on only going to Marseille. It was one club bidding, so that depressed the price. It was £25m instead of maybe £35m.
"I don't think he handled it very well. Does anybody? I suppose the answer is we are disappointed but we have to move on. There is life after Dimitri Payet."
